Content Strategist

Overview

Our client, an innovative e-commerce company operating in the fashion sector, is expanding its presence in various international markets, such as Hong Kong, China, Singapore, and Vietnam. In their pursuit of growth, they seek a talented Content Strategist to spearhead the development and execution of engaging content initiatives across diverse digital platforms, including the website, blogs, paid media, and social media channels.

As the Content Lead, your core responsibility will involve devising a robust content strategy that resonates with the company's brand identity, target audience, and overarching business goals. This dynamic role necessitates a blend of creativity and analytical acumen, where you are tasked with not only creating compelling content but also assessing its impact on key business metrics.

Key Responsibilities

• Collaborate closely with the project team to grasp business needs and formulate effective communication strategies.
• Craft engaging content for various channels such as the website, newsletters, blogs, organic social media, and paid social media, ensuring consistent and compelling storytelling.
• Stay updated on competitors' strategies and industry trends, incorporating relevant insights into content planning to enhance traffic and engagement.
• Develop content strategies focused on driving new customer acquisitions and optimizing return on investment (ROI).
• Partner with the analytics team to generate insightful reports using key performance indicators (KPIs) like impressions, traffic, and conversions to assess content performance.
• Engage with internal teams and external partners on content-related initiatives, fostering a collaborative work environment.
• Undertake any ad-hoc projects as and when assigned by the management.

Requirements

• Hold a Bachelor's degree in Marketing, Communications, or a related field.
• Possess a minimum of 5 years of practical experience in content strategy or a similar role.
• Demonstrate advanced knowledge of SEO, content marketing best practices, and digital marketing strategies.
• Proficiency in both written and verbal English and Mandarin languages.
• Exhibit strong interpersonal and teamwork skills, facilitating effective collaboration.
• Ability to efficiently manage multiple projects and deliver against tight deadlines.
• Familiarity with content management systems and analytics tools.

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