CRM Coordinator - Hindi Speaking
Position Overview:
We are gearing up to expand into the Indian market with our Sportsbook and Casino Games and are looking for a CRM Coordinator specific to the Hindi market. The ideal candidate will play a key role in driving growth and enhancing customer retention by executing strategies and communications tailored to this new market.
About Us:
At Easygo, we are a premier service provider with a portfolio of esteemed brands in the iGaming industry, including Stake.com, Kick.com, and Twist Gaming. Stake stands out as the world's largest crypto casino offering a seamless online gaming experience. Kick is a dynamic live streaming platform connecting gamers and content creators globally. Twist Gaming pioneers in crafting cutting-edge and captivating games. Our commitment to prioritizing entertainment for clients and their communities has established us as a preferred service provider in the online entertainment realm.
Based in Melbourne, our company has experienced remarkable growth, currently boasting a workforce of over 300 diverse professionals encompassing various disciplines from Tech to Design.
Key Responsibilities:
- Oversee all communication and content activities targeting the Indian market to optimize user experience and player engagement.
- Develop and implement effective campaign strategies to drive profitability and enhance player lifetime value in the Indian market.
- Collaborate with marketing and content teams to align strategies and achieve shared goals.
- Research and curate relevant content to engage with the player base and strengthen brand loyalty.
- Monitor and analyze the performance of email/SMS campaigns to generate insights for continuous improvement.
Qualifications and Skills:
- Prior experience in retention marketing with a focus on enhancing customer experience.
- Strong team player with excellent interpersonal skills for effective cross-department collaboration.
- Proficiency in written and spoken Hindi and English.
- Ability to work closely with creative teams to produce visual assets for campaigns.
- Detail-oriented, organized, and capable of managing multiple tasks.
- Familiarity with EDM and other CRM tools is a plus.
- Knowledge of gambling and sports is advantageous.
Additional Attributes:
- Familiarity with sports and gambling industries and understanding of cryptocurrency are beneficial.
- Proficiency in Google Suite, Slack, Jira & Intercom would be advantageous.
Perks of Working with Us:
- Personal and family wellness benefits.
- Extensive access to learning and development courses.
- Dedicated volunteer day.
- In-house baristas, catered breakfast, and massage sessions.
- Social events including team lunches and office happy hours.
- Vibrant office environment with recreational amenities.
Our commitment to inclusivity and diversity drives innovation and success at Easygo. We value the unique contributions of each individual and uphold a culture that is fair and supportive of all backgrounds and identities. We believe in equal opportunities and merit-based success, without discrimination based on any personal characteristics.
