CRM Director
We are in search of an innovative and seasoned CRM Director to lead our Go-To-Market strategies focused on optimizing user engagement and loyalty. The perfect candidate will possess a solid CRM background, particularly in localization and personalization tactics. Key competencies should include customer journey mapping, management throughout the customer lifecycle, and segmentation utilizing data-centric machine learning techniques.
This position necessitates a profound understanding of customer requirements, touchpoint evaluation, and strong business acumen. We are looking for an individual who can effectively translate insights into practical strategies to enhance the overall customer experience.
Responsibilities
Strategy and Leadership
- Lead a proficient team of CRMs, promoting a culture of cooperation, accountability, and high performance.
- Develop and implement comprehensive and automated lifecycle CRM strategies to guide customers effectively through their pre or post-purchase journey at scale.
- Create customer journey frameworks and maps to inform strategies and ensure alignment across different functions.
- Collaborate with various departments and vendors to establish seamless customer experiences.
- Foster a work environment that nurtures continuous learning, innovation, and transparent communication.
CRM Automation and Tech Management Strategy
- Drive the development of creative strategies and executions for customer engagement and retention.
- Design and execute user growth strategies to optimize conversion rates and enhance user loyalty and conversions.
- Execute personalized email and push notification campaigns, ensuring maximum engagement and conversion.
- Develop sophisticated segmentation strategies for targeted and personalized CRM campaigns.
- Oversee the optimization of multi-channel CRM campaigns to drive business impact and meet organizational goals.
Data Analysis, Reporting, and Insights
- Analyze and report on campaign performance and customer engagement to refine strategies and enhance ROI.
- collaborate with vendors and Analytics teams to generate insights, develop strategic roadmaps, and enhance continuum in lifecycle CRM efforts.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
- 8+ years of experience in CRM, digital marketing, or CRM software administration, with at least 3 years of team leadership experience showcasing successful revenue and retention growth strategies.
- Strong leadership and management skills with a proven ability to build high-performing teams in a fast-paced environment.
- Familiarity with the latest CRM trends and technologies, with experience in AI technology being advantageous.
- Proficiency in CRM software, Business Intelligence tools, and Customer Data Platforms (CDP) alongside strong analytical capabilities.
- Excellent communication and presentation skills, adept at effectively conveying intricate ideas and strategies.
- Strategic thinker capable of creating and executing innovative, data-driven CRM strategies aligned with business objectives.
- Enthusiasm for cryptocurrency, Web 3.0 projects, and emerging technologies.
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