CRM Lead
Job summary:
The role involves overseeing the operational and strategic aspects of the local branch of the CRM team, a vital component of the overall CRM strategy.
Company Overview
Easygo is a premier service provider for renowned brands in the iGaming industry, inclusive of brands like Stake.com, Kick.com, and Twist Gaming. Stake.com is a leading crypto casino globally, providing a seamless casino and sportsbook experience. Kick.com is a dynamic live streaming platform connecting gamers and content creators worldwide. Twist Gaming is an innovative game design studio known for cutting-edge creations. With a focus on client and community entertainment, we have established ourselves as a top online service provider for entertainment firms.
Located in Melbourne, our team has rapidly grown to over 300 employees. With opportunities in various fields like Tech, Marketing, Operations, Mathematics, and Design, we offer something for everyone to advance their career journey.
Join us in shaping your future career today!
Key responsibilities:
- Oversee copywriting and on-site content for all brands and regions
- Develop and execute localized CRM strategies
- Lead a mid-sized team to successfully implement strategies
- Improve player lifetime value and minimize churn by delivering tailored content effectively
- Present vital KPIs and outcomes to the company relying on the retention team's efforts
- Direct the user journey and develop customer communication strategies
- Ensure personalized experiences across relevant markets
- Expand the localization team across all languages and markets served by Stake.com
Preferred qualifications:
- Profound expertise in retention marketing
- Demonstrated ability to lead large teams in the past
- Collaborative team player adept at working with colleagues across various departments
- Attention to detail for enhancing customer experience through exceptional communication
- Proficient in written and spoken English
- Experience collaborating with creative teams for visual assets
- Highly organized with excellent time management skills
- Ability to manage multiple tasks efficiently
- Strong knowledge of gambling, sports, and casinos
Additionally, highly desirable qualifications:
- Sports and gambling knowledge is advantageous
- Familiarity with cryptocurrencies is a plus
- Proficiency in Google Suite, Slack, Jira & Intercom
Perks of working with us:
- Employee Assistance Program for you and your family
- Access to over 9,000 courses through our Learning and Development Platform
- Paid volunteer day
- Dedicated baristas to prepare your daily beverages
- Catered breakfast daily
- Professional massage sessions on Wednesdays
- Team lunches and Friday happy hour in the office
- Office settings include pool tables, table tennis, and gaming consoles
- Free drinks and snacks available
"We are an Equal Opportunity Employer dedicated to considering the diverse contributions of our team members as essential to our success. We value an inclusive work environment without discrimination based on race, religion, gender identity, sexual orientation, age, or veteran or disability status. Our goal is to maintain a workplace that fosters participation and fair opportunities based on merit and achievements."