Digital Content/ Landing Page Specialist

As a professional in the realm of crafting Digital Content and Landing Pages, your main focus will be on creating, managing, and optimizing landing pages for Google search keywords and paid ads. Alongside this, you will be responsible for handling creative requests from various teams, such as the Growth user acquisition, CRM, and campaign teams. Collaboration is key as you work across teams to ensure content meets our Growth objectives and is performance-optimized. Proficiency in social media platforms is advantageous, as well as the ability to employ creative data analytics to make strategic decisions. This role requires a unique blend of creativity, analytical prowess, and project management skills. The team culture is open to remote work arrangements, promoting flexibility for all team members.

  **Responsibilities:**

  * Lead end-to-end project management of landing pages development and optimization for Google search keyword paid ads.
  * Strategize creative scheduling to achieve KPIs successfully.
  * Address daily creative requests from the Growth user acquisition, CRM, and campaign teams in alignment with campaign goals.
  * Employ analytics tools for performance tracking and reporting.
  * Ensure content consistency with our brand style, quality, and tone as directed by the Growth Creative Director.
  * Foster collaboration with Growth Creative, development, and UA teams to enhance landing page efficacy.
  * Utilize creative data analytics skills to improve content performance and decision-making.
  * Stay updated on industry trends and competitor activities for informed content strategies.
  * Efficiently manage project timelines, deliverables, and stakeholder expectations.
  * Optimize resource utilization for maximum efficiency.

  **Requirements:**

  * Possession of a Bachelor's degree in advertising, media, business, or relevant areas.
  * Previous experience of 5-8 years in project management and related fields.
  * Demonstration of proficiency in digital content creation and project management.
  * Strong grasp of Google Ads and keyword optimization.
  * History of managing creative requests across various marketing teams.
  * Proficiency in content management systems (CMS) and web analytics tools.
  * Advantageous to have creative data analytic abilities.
  * Strong communication and collaboration skills.
  * Effective multitasking abilities to handle various projects and deadlines.
  * Creative mindset with exceptional attention to detail.
  * Familiarity with SEO best practices.
  * Expertise in digital advertising, covering platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads.
  * Experience in managing creative campaigns from inception to execution, ensuring alignment with growth objectives and KPIs.
  * Adeptness in making data-driven decisions based on thorough analysis and insights for optimizing campaigns.
  * Proficiency in overseeing creative assets across multiple social channels to maintain consistency in messaging and branding.
  * Strong communication and collaboration abilities to engage effectively with diverse stakeholders, including creative teams and external agencies.
  * Skills in agile project management to adapt to changing priorities and meet tight deadlines.
  * Proficiency in developing creative strategies that resonate with target audiences on various social platforms.
  * Detail-oriented and results-driven; ensuring error-free and platform-optimized creative assets.
  * Passion for continuous learning to stay abreast of the latest trends and practices in digital advertising on social media channels.
  * Experience in performance advertising.
  * Inherently organized and calm under deadline pressures.
  * Basic knowledge of design software, such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and other relevant tools is desired.
  * Understanding of AI tools is a plus.
  * Knowledge in fintech and crypto space can be advantageous.