Digital Content/ Landing Page Specialist

Status
Bangkok, Thailand
Full time
Hybrid
Compensation is not specified
Role
Digital Marketing Manager
Description

Job Responsibilities:

  • Lead full project management cycle for creating, managing, and optimizing landing pages for Google search keywords and paid ads.
  • Develop and execute creative schedules to meet KPIs.
  • Address daily creative requests from Growth user acquisition, CRM, and campaign teams aligned with campaign objectives.
  • Implement analytics tools to monitor landing page performance.
  • Ensure all content aligns with brand guidelines and Growth Creative Director's direction.
  • Collaborate with Growth Creative, development, and UA teams to improve landing page efficacy.
  • Utilize creative data analytics to enhance content performance and drive informed decisions.
  • Stay updated on industry trends and competitive activities to guide content strategies.
  • Manage project timelines, deliverables, and stakeholder expectations for multiple projects.
  • Efficiently allocate and utilize resources.

Job Requirements:

  • Hold a Bachelor's degree in advertising, media, business, or related field.
  • Possess 5-8 years of project management and relevant experience.
  • Demonstrated expertise in digital content creation and project management.
  • Proficient in Google Ads and keyword optimization.
  • Experience managing creative requests across various marketing teams.
  • Familiarity with content management systems (CMS) and web analytics tools.
  • Creative data analytics skills are a plus.
  • Excellent communication and collaboration abilities.
  • Capable of handling multiple projects and meeting deadlines.
  • Possess a creative mindset with strong attention to detail.
  • Knowledge of SEO best practices.
  • Proficient in digital advertising platforms including Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads.
  • Aptitude in overseeing creative campaign processes to align with growth objectives and KPIs.
  • Skilled in using data-driven insights to inform creative strategies and campaign optimization.
  • Experienced in managing creative assets across various social channels ensuring consistent messaging and branding.
  • Strong communication and collaboration skills for effective interaction with different stakeholders.
  • Skilled in agile project management, adapting to changing priorities and tight deadlines.
  • Able to develop creative strategies resonating with target audiences on each social platform.
  • Results-driven with keen attention to detail for error-free and platform-optimized creative assets.
  • Enthusiastic about staying updated on digital advertising trends and best practices.
  • Experience in performance advertising.
  • Highly organized and unfazed by working under deadlines.
  • Basic knowledge of design software such as Adobe Creative Suite, Figma, and similar tools preferred.
  • Understanding of AI tools is advantageous.
  • Knowledge in fintech and crypto space is beneficial.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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