Digital Content/ Landing Page Specialist
Kuala Lumpur, Malaysia
Full time
Hybrid
Compensation is not specified
Role
Digital Marketing Manager
Description
As a Digital Content/ Landing Page Specialist, you will be responsible for creating and managing landing pages for Google search keywords and paid ads. Additionally, you will handle creative requests from the Growth user acquisition, CRM, and campaign teams. Collaboration across teams is essential to ensure content alignment with Growth goals and performance optimization. Preferred experience includes social channel expertise and utilizing data analytics creatively for decision-making. This role necessitates a blend of creativity, analytical skills, and project management proficiency. The team allows for remote work.
Responsibilities
- Manage end-to-end project executions, developing and optimizing landing pages for Google search keyword paid ads.
- Plan creative schedules effectively to meet KPIs.
- Address day-to-day creative requests from Growth user acquisition, CRM, and campaign teams in line with campaign objectives.
- Track and report landing page performance using analytics tools.
- Ensure content consistency in brand, style, quality, and direction from the Growth Creative Director.
- Collaborate with Growth Creative, development, and UA teams to enhance landing page effectiveness.
- Use creative data analytics to enhance content performance and drive informed decisions.
- Stay updated on industry trends and competitor activities to enhance content strategies.
- Manage timelines, deliverables, and stakeholder expectations for multiple projects efficiently.
- Optimize resource management for effectiveness.
Requirements
- Bachelor's degree in advertising, media, business, or related field.
- 5-8 years of relevant project management experience.
- Demonstrated proficiency in digital content creation and project management.
- Strong knowledge of Google Ads and keyword optimization.
- Experience in managing creative requests from diverse marketing teams.
- Skilled in content management systems (CMS) and web analytics tools.
- Creative data analytics skills are advantageous.
- Excellent communication and collaboration abilities.
- Proficient in managing multiple projects and deadlines.
- Creative-minded individual with a keen eye for detail.
- Familiarity with SEO best practices.
- Expertise in digital advertising, specifically platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads.
- Skilled in creative campaign management, aligning campaigns with growth objectives and KPIs.
- Proficient in data-driven decision-making for optimizing campaigns.
- Able to manage creative assets across multiple social channels for consistent messaging and branding.
- Strong communication and collaboration skills for effective stakeholder engagement.
- Agile project management skills in adapting to changing priorities and tight deadlines.
- Ability to develop creative strategies resonating with target audiences on social platforms.
- Results-driven with attention to detail in creating optimized creative assets.
- Enthusiastic about continuous learning in the digital advertising field.
- Experience in performance advertising.
- Highly organized and capable of working towards deadlines.
- Basic knowledge of design software such as Adobe Creative Suite, Figma, and relevant tools preferred.
- Familiarity with AI tools is beneficial.
- Knowledge of fintech and crypto space is advantageous.
Skills Required
Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified