Display Advertising Director - Programmatic

Status
Singapore
Full time
Hybrid
Compensation is not specified
Role
CTO
Description

As the Programmatic Director, you will be responsible for driving the overall strategy, implementation, and enhancement of our programmatic advertising campaigns across prominent platforms such as Google Display & Video 360 (DV360), Unity, Liftoff, Moloco, Smaato, The Trade Desk, and others. Your role will entail a combination of technical proficiency, innovative thinking, and leadership skills to deliver impactful global user acquisition and engagement campaigns on web and app platforms. Emphasizing innovation, automation, and data-driven decision-making, you will establish scalable best practices while harnessing technologies like AI to optimize campaign outcomes. This role necessitates strategic planning, technical expertise, and hands-on management of advertising campaigns.

Responsibilities:

  • Drive the global programmatic advertising strategy to enhance user acquisition, retention, and engagement with a focus on achieving favorable ROI and sustainable growth.
  • Foster an environment of innovation by utilizing advanced technologies such as AI, machine learning, and automation to enhance campaign targeting, creative execution, and optimization.
  • Develop and expand the roadmap for programmatic advertising, identifying growth prospects in new markets, platforms, and advertising formats.
  • Establish and enforce global best practice standards for programmatic advertising encompassing frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), among others.
  • Collaborate closely with various teams including marketing, creative, product, and data teams to enforce cohesive and high-impact advertising strategies.
  • Provide strategic guidance, mentorship, and support to a team of direct reports, while promoting collaboration across internal and external stakeholders.

Technical & Creative Expertise:

  • Leverage advanced analytics tools, AI, and automation for developing more intelligent bidding strategies.
  • Supervise dynamic creative optimization (DCO) to customize messaging and creative content for diverse audience segments using data and machine learning.
  • Collaborate with creative teams to explore innovative programmatic ad formats like interactive ads, playable ads, and video creatives tailored for maximum engagement.
  • Utilize predictive analytics and AI-driven tools to recognize high-value audiences and anticipate market trends.
  • Research and experiment with cutting-edge advertising technologies such as contextual targeting, programmatic audio, Connected TV (CTV), and digital out-of-home (DOOH).

Execution & Optimization:

  • Manage and expand the programmatic DSP ecosystem by introducing and testing new platforms and publisher partnerships to enhance campaign reach and performance.
  • Lead media strategy and buying across open auctions, preferred deals, private marketplaces (PMPs), and programmatic guaranteed (PG) deals.
  • Implement and monitor automation processes to streamline workflows and enhance operational efficiency by reducing manual intervention.

Data-Driven Decision Making:

  • Establish robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement.
  • Ensure meticulous tracking and attribution by integrating data from platforms like Google Analytics, CDPs, and proprietary databases to gain a comprehensive view of campaigns.
  • Stay informed on industry trends and competitor strategies to remain ahead of market shifts and pioneer innovation in programmatic advertising strategies.

Reporting & Insights:

  • Deliver high-quality, actionable reports and presentations for executive stakeholders outlining campaign successes, insights gathered, and opportunities for growth.
  • Perform competitive analyses to benchmark performance and refine strategies accordingly.

Requirements:

  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • Over 7 years of experience in programmatic advertising with a strong focus on user acquisition.
  • Experience in TradFi, Crypto, Sports, or i-gaming within North America and Europe markets is advantageous.
  • Demonstrated leadership skills with a background in team management and complex operations.
  • Strong business acumen with a proven track record in programmatic advertising channel expertise.
  • Familiarity with global acquisition strategies and their execution.
  • Track record of success in fast-paced and dynamic environments.
  • Exceptional collaboration skills with the ability to work effectively cross-functionally.
  • Proficient analytical skills enabling interpretation of data for making data-driven decisions.
  • Excellent written and verbal communication skills.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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