Display Advertising Director - Programmatic
As a Programmatic Director, you will be responsible for developing and leading the global programmatic advertising strategy to drive user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth. Your role will involve championing innovation by leveraging advanced technologies like AI, machine learning, and automation to enhance campaign targeting, creative execution, and optimization. You will play a key role in expanding the programmatic advertising roadmap, identifying growth opportunities in different markets, platforms, and ad formats.
In this position, you will establish and uphold best practice standards for programmatic advertising, covering aspects such as frequency capping, remarketing flows, brand safety, and dynamic creative optimization. Collaboration with cross-functional teams, including marketing, creative, product, and data teams, will be crucial for delivering impactful advertising strategies. Additionally, you will provide strategic leadership, mentorship, and support to direct reports while fostering collaboration among internal and external stakeholders.
Requirements:
Developing and executing the global programmatic advertising strategy.
Leading a culture of innovation by leveraging advanced technologies like AI, machine learning, and automation.
Expanding the programmatic advertising roadmap to identify growth opportunities.
Establishing and enforcing best practice standards for programmatic advertising.
Collaborating with cross-functional teams to deliver high-impact advertising strategies.
Providing leadership and support to direct reports while encouraging collaboration.
Technical & Creative Expertise:
The role will involve utilizing advanced analytics tools, AI, and automation to develop smarter bidding strategies. Additionally, overseeing dynamic creative optimization (DCO) to tailor messaging and creatives for various audience segments will be a key responsibility. Collaboration with creative teams to explore innovative programmatic ad formats and the use of predictive analytics and AI-powered tools to identify high-value audiences are critical tasks.
Researching and testing cutting-edge advertising technologies and executing optimization strategies will also be integral aspects of the role.
Execution & Optimization:
Management and expansion of the programmatic DSP ecosystem to enhance campaign reach and performance will be part of the responsibilities. Leading media strategy and buying across various types of deals and implementing automation processes for workflow streamlining are key tasks involved.
Data-Driven Decision Making:
Developing robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement are essential components of the role. Additionally, ensuring rigorous tracking and attribution across multiple platforms and monitoring industry trends for innovation in programmatic advertising strategies will be integral responsibilities.
Reporting & Insights:
Delivering quality reports and presentations to executive stakeholders, conducting competitive analyses, and offering insights on campaign successes and areas for growth are key aspects of this role.
Requirements:
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 7+ years of experience in programmatic advertising with a focus on user acquisition.
- Experience in TradFi, Crypto, Sports, or i-gaming in North America and Europe markets is a strong advantage.
- Proven leadership skills with experience in managing teams and complex operations.
- Commercial mindset with a successful track record in programmatic advertising channel specialization.
- Familiarity with global acquisition strategies and execution.
- Proven success in dynamic and fast-paced environments.
- Strong analytical skills and the ability to make data-driven decisions.
- Excellent communication skills, both written and verbal.
Institutional Business Development Specialist (Remote)
Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.
Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.
We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!
What you'll do
Target market and customer identification: Focus on identifying and contacting potential market makers, brokers and other customer groups who use API as their main trading tool, understand their business needs, and establish and maintain long-term cooperative relationships.
Business negotiation and cooperation promotion: Lead the business negotiation process to ensure that cooperation terms are fair and reasonable, effectively promote the conclusion of cooperation agreements, and enhance customer satisfaction and loyalty.
Market insights and strategy formulation: Continuously track and analyze the dynamics of the API trading market, competitor strategies and changes in customer needs, and provide data support and suggestions for the company's product iterations and market strategies.
Customer support and relationship maintenance: Provide technical support and business consultation to customers in the process of using APIs, solve customer problems, enhance customer stickiness, and promote continued business growth.
Performance achievement and team contribution: Set and achieve personal and team business development goals, including but not limited to key performance indicators such as the number of new customers and API transaction volume growth.
What you'll need
Educational background: Bachelor degree or above, finance, computer, information technology, marketing and other related majors are preferred.
Work experience: At least 3 years of relevant work experience in BD/sales in financial institutions, Internet companies or blockchain industries. Applicants with successful cases of connecting with API customers such as market makers and brokers will be given priority.
Professional knowledge: Familiar with the cryptocurrency market, understand basic concepts such as API trading systems, high-frequency trading, quantitative trading, etc., and have a certain understanding of blockchain technology. Have basic IT knowledge and be able to understand technical details such as API interfaces and data transmission to facilitate effective communication with customers.
Communication skills: Have excellent business negotiation and interpersonal skills, and be able to accurately grasp customer needs and provide solutions that meet their business needs.
Market acumen: Highly sensitive to market trends and industry dynamics, able to quickly adapt to market changes and formulate effective market strategies.
Teamwork and leadership: Have a strong sense of responsibility and teamwork spirit, be able to work efficiently in a fast-paced, high-pressure environment, and have certain team leadership skills.
Language ability: Fluent communication skills in Chinese and English, able to communicate with international partners without barriers. Bonus points for those with other language skills.
Affiliate & Influencer Marketing Specialist (Remote)
Identify and establish partnerships with local KOLs, influencers, communities, and relevant projects to enhance the company’s presence in the local market and drive user acquisition and trading volume growth.
Maintain strong, long-term relationships with KOLs and marketing partners to ensure sustainable collaboration.
Oversee the implementation and performance of KOL marketing initiatives; track, analyze, and optimize results to maximize ROI and channel efficiency.
Stay up-to-date with local industry trends, competitor strategies, and market dynamics, and take appropriate actions accordingly.
What you'll need
Diploma or Bachelor's degree in Business, Marketing, or a related field.
Minimum of 2–3 years of relevant experience in a similar industry.
Strong interpersonal skills with a proven ability to build and maintain professional relationships.
Deep understanding of affiliate and influencer marketing within the industry.
Excellent verbal and written communication skills.
Fluency in English is required.
Able to perform well under pressure with strong execution capabilities.
Trader (Crypto)
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
Japan Marketing Director (Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
Business Development (Japanese Speaking) (Forex)
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills