Display Advertising Director - Programmatic
As a Programmatic Director, you will be responsible for developing and leading the global programmatic advertising strategy to drive user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth. Your role will involve championing innovation by leveraging advanced technologies like AI, machine learning, and automation to enhance campaign targeting, creative execution, and optimization. You will play a key role in expanding the programmatic advertising roadmap, identifying growth opportunities in different markets, platforms, and ad formats.
In this position, you will establish and uphold best practice standards for programmatic advertising, covering aspects such as frequency capping, remarketing flows, brand safety, and dynamic creative optimization. Collaboration with cross-functional teams, including marketing, creative, product, and data teams, will be crucial for delivering impactful advertising strategies. Additionally, you will provide strategic leadership, mentorship, and support to direct reports while fostering collaboration among internal and external stakeholders.
Requirements:
Developing and executing the global programmatic advertising strategy.
Leading a culture of innovation by leveraging advanced technologies like AI, machine learning, and automation.
Expanding the programmatic advertising roadmap to identify growth opportunities.
Establishing and enforcing best practice standards for programmatic advertising.
Collaborating with cross-functional teams to deliver high-impact advertising strategies.
Providing leadership and support to direct reports while encouraging collaboration.
Technical & Creative Expertise:
The role will involve utilizing advanced analytics tools, AI, and automation to develop smarter bidding strategies. Additionally, overseeing dynamic creative optimization (DCO) to tailor messaging and creatives for various audience segments will be a key responsibility. Collaboration with creative teams to explore innovative programmatic ad formats and the use of predictive analytics and AI-powered tools to identify high-value audiences are critical tasks.
Researching and testing cutting-edge advertising technologies and executing optimization strategies will also be integral aspects of the role.
Execution & Optimization:
Management and expansion of the programmatic DSP ecosystem to enhance campaign reach and performance will be part of the responsibilities. Leading media strategy and buying across various types of deals and implementing automation processes for workflow streamlining are key tasks involved.
Data-Driven Decision Making:
Developing robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement are essential components of the role. Additionally, ensuring rigorous tracking and attribution across multiple platforms and monitoring industry trends for innovation in programmatic advertising strategies will be integral responsibilities.
Reporting & Insights:
Delivering quality reports and presentations to executive stakeholders, conducting competitive analyses, and offering insights on campaign successes and areas for growth are key aspects of this role.
Requirements:
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 7+ years of experience in programmatic advertising with a focus on user acquisition.
- Experience in TradFi, Crypto, Sports, or i-gaming in North America and Europe markets is a strong advantage.
- Proven leadership skills with experience in managing teams and complex operations.
- Commercial mindset with a successful track record in programmatic advertising channel specialization.
- Familiarity with global acquisition strategies and execution.
- Proven success in dynamic and fast-paced environments.
- Strong analytical skills and the ability to make data-driven decisions.
- Excellent communication skills, both written and verbal.
Podcast Host / Video Content Creator
Is this you?
✅ You’re a crypto storyteller – You can interview a privacy dev, explain L2 wars, or debate tokenomics like it’s a sport.
✅ Your voice commands attention – Whether on mic or camera, you make technical topics thrilling.
✅ You know what’s next – From EigenLayer airdrops to Politico’s latest anti-crypto hit, you spot angles others miss.
✅ You’re plugged into the scene – You DM with project founders and lurk in dev Discords for scoops.
What you’ll do:
🎧 Host The Defiant’s flagship podcast – Deep-dives with guests like Vitalik, Cobie, or anonymous DeFi degens.
📹 Create viral video content – Breakdowns, conference coverage, and explainers for YouTube/TikTok.
💡 Shape editorial direction – Pitch episode ideas that’ll break the internet (or at least Crypto Twitter).
Hard requirements:
🔒 A demo reel or clips – Show us you can entertain AND inform.
🔒 On-chain credibility – No “crypto curious” applicants. Prove you’ve used DeFi, traded NFTs, or contributed to projects.
Ready to be the voice of Web3? Send your portfolio + favorite crypto hot take.
Korean Growth Lead
KOL Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency
Operation Executive (Data Analytics)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion.
About the Role:
Bitcastle is looking to hire a Japanese-speaking Operations Executive (Data Analytics) to support our Crypto/Forex business operations with a strong focus on data analytics, transaction monitoring, and cross-functional coordination. The ideal candidate will ensure accurate data reporting, assist in fraud detection, and facilitate smooth transactions between business development (BD), customer support (CS), and the tech team. This role will be fully remote.
- Provide data support to business teams by analyzing user/customer data, transaction records, and P&L reports.
- Perform SQL queries and maintain data accuracy in Google Sheets.
- Monitor transactions, verify legitimacy, and determine fund withdrawal eligibility.
- Collaborate with CS, BD, and Development teams to resolve transaction-related issues.
- Liaise between BD and Development teams for smart contract execution after client investments.
Requirements:
- Japanese language proficiency (mandatory).
- 1+ year of experience in data analytics, operations, or trading support (Crypto/FX preferred but not mandatory).
- Proficiency in Google Sheets
- Strong analytical skills with the ability to interpret trading data, P&L statements, and transaction logs.
- Experience in fraud monitoring, transaction checks, or trading operations is a plus.
- Ability to work cross-functionally with CS, BD, and Tech teams.
- Sharp attention to detail and problem-solving skills.
Preferred Qualifications:
- Knowledge of Forex and Crypto.
- Good to have knowledge in SQL
Need SEO expert to get us to Google first page rank
I need an SEO expertteam who is capable of getting our shops to Google first page rank on our desired keywords