Growth Acquisition Analyst
Growth Acquisition Analyst
As a Growth Acquisition Analyst specializing in paid acquisition at Crypto.com, you will have a crucial role in driving customer acquisition, enhancing brand visibility, and optimizing growth strategies through paid marketing channels. Your primary responsibilities will include developing and executing comprehensive paid acquisition strategies, identifying new opportunities, and achieving measurable results.
Responsibilities
- Develop and implement effective paid advertising strategies to expand the customer base and generate revenue.
- Manage paid social media advertising campaigns on platforms like Meta/Instagram/X.
- Create, manage, and optimize paid search campaigns (PPC). Familiarity with Apple Search Ads is a plus.
- Plan and execute display advertising campaigns to increase brand visibility and drive traffic.
- Effectively allocate budgets for paid acquisition campaigns to maximize return on ad spend (ROAS).
- Conduct A/B testing to optimize ad creative, landing pages, and conversion funnels.
- Utilize data analytics tools to track and measure the performance of paid acquisition channels, and adjust strategies accordingly.
- Stay updated with industry trends, competitor strategies, and emerging paid advertising platforms through competitive analysis.
- Generate regular reports and present findings and insights on the performance of paid acquisition efforts to stakeholders.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in paid acquisition, including PPC, social media advertising, and display advertising.
- Proficiency in using paid advertising platforms such as Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication and presentation skills.
- Ability to work independently and collaborate in a team.
- Passion for staying updated with industry trends and best practices in paid acquisition.
- Strong interest in the crypto industry.
Life @ Crypto.com
- Embark on ambitious opportunities in a nurturing and supportive team environment.
- Work in a transformative and proactive company culture that encourages innovative solutions.
- Personal and professional growth with opportunities to develop new skill-sets.
- One cohesive team striving to achieve the goal of cryptocurrency in every wallet.
Benefits
- Competitive salary.
- Generous annual leave entitlement, including birthday and work anniversary.
- Internal mobility program for career growth opportunities.
- Work Perks: Crypto.com Visa card provided upon joining.
About Crypto.com
Founded in 2016, Crypto.com is the world's fastest-growing global cryptocurrency platform serving over 80 million customers. Our vision is Cryptocurrency in Every Wallet™. With a focus on security, privacy, and compliance, we are committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs.
Learn more at crypto.com.
Crypto.com is an equal opportunities employer, valuing diversity and inclusion. We seek candidates with various backgrounds, perspectives, and skills to strengthen our team. Personal data provided by applicants will be used for recruitment purposes only.