Growth Analytics and Automation Lead

Status
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Product Manager
Description

We are looking for a knowledgeable and skilled professional to fill the position of Growth Analytics and Automation Lead within our dynamic Growth team. The ideal candidate should bring 5-7 years of experience in the realms of marketing technology and data science, showcasing a strong grasp of both areas to propel our marketing strategies forward.

Responsibilities:

  • Marketing Technology Platform Integrations:

  • Oversee the integration of diverse marketing technology platforms to enrich marketing capabilities.

  • Ensure smooth operations and interaction among systems by utilizing tools such as Segment, Google Tag Manager, and Appsflyer.

  • Marketing Measurement:

  • Create and execute comprehensive measurement frameworks to evaluate the effectiveness of marketing campaigns.

  • Employ advanced analytics to guide strategic decisions based on performance and ROI metrics.

  • Bidding and Automation:

  • Develop and implement automated bidding strategies for optimizing ad spend across digital channels.

  • Use data science and machine learning techniques to enhance marketing automation and streamline campaign execution.

  • Segmentation and Modeling:

  • Conduct intricate customer segmentation and establish predictive models to uncover crucial customer insights.

  • Analyze customer lifetime value to tailor strategies for improving targeting and personalization efforts.

  • General Responsibilities:

  • Collaborate closely with cross-functional teams to align initiatives with wider business objectives and steer progress.

  • Remain updated on industry trends and emerging technologies in marketing and data science to foster innovation.

  • Mentor junior team members and contribute to the advancement of data science best practices within the team.

Requirements:

  • Hold a Bachelor’s or Master’s degree in Marketing, Data Science, Computer Science, Statistics, or a related field.
  • Possess 5-7 years of experience in marketing technology, data science, or a related area.
  • Demonstrate proficiency in data analysis and visualization tools like Python, R, SQL, and Tableau.
  • Have experience with marketing automation and CRM platforms, particularly integrations with tools such as Segment.
  • Display a deep understanding of website analytics and app attribution tools such as Google Analytics, Google Tag Manager, and Appsflyer.
  • Solid grasp of machine learning techniques and predictive modeling.
  • Comprehensive knowledge of marketing measurement frameworks and the execution of bidding and automation strategies.
  • Exhibit strong communication and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders.
  • Proven track record of effectively managing and executing data-driven marketing projects.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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