Growth Campaign Specialist

About the role:

The company is seeking a Growth Campaign Specialist to play a fundamental role in their expansion strategies. This position requires a blend of analytical, creative, and strategic skills to increase the active user base within the evolving cryptocurrency industry.

Responsibilities include designing and implementing growth campaigns, analyzing their performance, and using data-driven insights for future planning. Collaboration with internal teams is essential to ensure consistency with the company’s overall goals.

Responsibilities:

• Support in planning, creating, and executing growth campaigns for user acquisition and reactivations.
• Analyze and present performance metrics to guide future strategies.
• Perform market research to uncover industry trends and opportunities.
• Collaborate with teams like CRM and product to ensure cohesive growth strategies.
• Contribute to developing growth frameworks based on campaign outcomes.

Requirements:

• Bachelor’s degree in Marketing, Business, or relevant field.
• 4+ years of experience in growth marketing; cryptocurrency or fintech experience preferred.
• Proficient in growth marketing metrics and data analysis.
• Familiarity with the cryptocurrency industry, blockchain, and digital wallets.
• Skilled in data analysis tools and platforms.
• Excellent communication skills and the ability to convey complex ideas clearly.
• Strong analytical mindset and problem-solving with a data-driven approach.
• Comfortable in a dynamic, fast-paced environment and adaptable to change.

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