Growth Marketing & Operations Lead
BitMEX, the world's foremost cryptocurrency derivatives trading platform, is renowned for its dedication to innovation and excellence. It sets industry standards for innovation, liquidity, and security.
The platform offers advanced peer-to-peer crypto trading products, empowering a large trader base to transact billions of USD daily. BitMEX provides in-depth knowledge, precision, and confidence to its traders.
Company Background
BitMEX leads the world in crypto derivatives exchanges, offering traders a professional-grade platform with a stellar security track record. It caters to cryptocurrency derivatives traders with low latency, high liquidity, and extensive availability. BitMEX currently offers over 100 derivatives contracts and 11 spot trading pairs.
In 2015, BitMEX introduced the Perpetual Swap, a highly traded crypto product. Noteworthy transparency initiatives include regular publication of on-chain Proof of Reserves and Proof of Liabilities.
To learn more about BitMEX and its initiatives, visit the BitMEX Blog for insights on company activities, product updates, and exciting events.
Job Overview
As a vital member of the Marketing Team, we seek a skilled Growth Marketing & Operations Lead to devise and implement growth strategies for BitMEX Traders. Reporting to the Chief Growth Officer, you will lead growth marketing and enhance customer engagement.
In collaboration with various teams including Sales, Customer Support, Product, and Engineering, you will oversee growth campaigns aimed to double market share by 2024. Your role involves creating scalable trader engagement programs like community campaigns and competitions.
Ideal candidates possess a data-driven approach, are experienced in marketing, and have a successful history in growth projects. Previous exposure to crypto, FX trading, or gaming marketing is beneficial, along with a good understanding of crypto derivatives trading.
Responsibilities
* Expand active trader base and boost trading activity. * Develop and execute growth marketing campaigns. * Coordinate end-to-end marketing campaigns like competitions and engagement initiatives. * Optimize campaign performance across digital channels for strong ROI. * Manage distribution of loyalty and utility tokens. * Collaborate with stakeholders on funnel conversion, and campaign analyses. * Manage campaigns and content calendars effectively.
Qualifications
* 10+ years of marketing experience with a significant focus on crypto trading, online brokers, or gaming. * Proven track record of meeting growth metrics and revenue goals. * Profound understanding of customer journeys in online settings, crypto trading, or gaming. * Experience in user acquisition, engagement campaigns, and growth marketing strategies. * Skills in social media marketing, product lifecycle management, and growth strategy. * Strong organizational abilities, attention to detail, and data-driven decision making. * Revenue-driven mindset and entrepreneurial flair. * Effective team manager with hands-on execution skills.
Join us in creating a robust cryptocurrency ecosystem through investments in emerging technology, shaping the future of digital financial services.