Growth Marketing Hacker: DeFi Wallet (Crypto.com Onchain)
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Growth Hacker
Description
Crypto.com is currently expanding its DeFi Wallet offerings and is seeking a Growth Marketing Hacker to be based in Hong Kong. The ideal candidate will take charge of developing the go-to-market strategy, managing user lifecycle, and establishing product positioning for a range of decentralized wallet features, including asset management, staking, DeFi integrations, swaps, derivatives, and more.
This pivotal role requires a deep understanding of Web3 UX and the ability to communicate complex protocols in a user-centric way. The successful candidate will serve as a crucial link between product development, growth initiatives, and community engagement. Collaborating closely with product managers, they will drive user adoption, engagement, and confidence within a self-custodial environment.
Key Responsibilities:
- Strategy & Positioning:
- Collaborate with product and strategy teams to shape the roadmap for the DeFi Wallet and on-chain features.
- Develop messaging that conveys user benefits related to self-custody, cross-chain accessibility, and security.
- Create user personas and customized journeys to enhance user acquisition.
- Lead creative and copy positioning efforts for targeted campaigns.
- Ensure alignment between roadmap, market insights, and messaging by partnering with product managers.
- Launch Execution:
- Lead go-to-market strategies for new features like token swaps and staking.
- Craft marketing campaigns for various channels such as email, app, social media, content, and community outreach.
- Utilize DeFi partnerships to expand reach within the on-chain community.
- Coordinate across teams for seamless feature launches and ongoing adoption.
- Drive growth by aligning product features with marketing strategies to influence user behavior.
- Customer Insights & Market Intelligence:
- Conduct user research, interviews, and data analysis to understand user motivations and market gaps.
- Keep abreast of leading DeFi wallets and Web3 UX trends to inform strategies.
- Share insights with product and growth teams to refine roadmaps and campaign strategies.
- Growth & Retention:
- Execute lifecycle campaigns to educate users on DeFi features and enhance engagement.
- Implement gamification and incentives to foster deeper wallet usage.
- Collaborate with product teams to optimize user experiences from onboarding to swap/stake processes.
- Performance & Reporting:
- Define KPIs in conjunction with Growth and Product teams for funnel metrics, retention, and campaign impact.
- Utilize tools like GA4, Tableau, and Mixpanel for reporting and iteration alongside analytics and product teams.
Requirements:
- 3-to-5 years of product marketing experience, preferably in DeFi Web3 wallet settings.
- Demonstrated success launching and growing B2C products or platforms sustainably.
- Strong communication and storytelling skills, coupled with the ability to simplify complex concepts.
- Collaborative with experience in fast-paced environments and a proactive approach.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is advantageous.
- Bonus: Familiarity with community-driven growth or being a native to the crypto space.
Skills Required
Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified
bitcastle .
Listing Business Development Manager (Crypto, Japanese Speaking)
Delhi, India
Delhi, India
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
bitcastle .
Listing Business Development
City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
bitcastle .
Chief Technology Officer (Japanese Speaking)
Singapore
Singapore
Full time
Remote
Job description:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Japanese speaking Chief Technology Officer to lead our engineering team.As frequent communication with Japan and Vietnam entities is required, this role will require Japanese language proficiency and will be fully remote at the moment.
– Formulate strategy and establish the technical vision for the business
– Preparation of specifications and design documents for product development
– Project management of the development process, including quality control
– Define and refine engineering workflows, tech architecture and infrastructure
– Build, develop, lead a world class engineering team
Requirements:
– Experience as a CTO or in a similar technology leadership role in cryptocurrency exchanges or brokerage firms.
– Strong leadership capabilities – with proven success of building, developing and leading an engineering team
– Experience in development using Python, PHP and NodeJS
– Project management experience
– Business level English
– Business level Japanese language skills (JLPT N2 and above) to communicate with Japan and Vietnam entity without need for translator
Ideal Candidate:
– Has project management experience
– Has experience as CTO or similar role in a startup
– Knowledge and interest in cryptocurrency
Project Frameworks and Languages:
– Backend: nestJS(Node JS), Laravel (PHP),Python
– Database: Redis, My SQL
– Frontend: Vue JS
– Mobile: React Native, Android Native, Swift
– DevOps: Git, CI/CD, Docker, Jenkins, GitLabCD
– Cloud: AWS
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Japanese speaking Chief Technology Officer to lead our engineering team.As frequent communication with Japan and Vietnam entities is required, this role will require Japanese language proficiency and will be fully remote at the moment.
– Formulate strategy and establish the technical vision for the business
– Preparation of specifications and design documents for product development
– Project management of the development process, including quality control
– Define and refine engineering workflows, tech architecture and infrastructure
– Build, develop, lead a world class engineering team
Requirements:
– Experience as a CTO or in a similar technology leadership role in cryptocurrency exchanges or brokerage firms.
– Strong leadership capabilities – with proven success of building, developing and leading an engineering team
– Experience in development using Python, PHP and NodeJS
– Project management experience
– Business level English
– Business level Japanese language skills (JLPT N2 and above) to communicate with Japan and Vietnam entity without need for translator
Ideal Candidate:
– Has project management experience
– Has experience as CTO or similar role in a startup
– Knowledge and interest in cryptocurrency
Project Frameworks and Languages:
– Backend: nestJS(Node JS), Laravel (PHP),Python
– Database: Redis, My SQL
– Frontend: Vue JS
– Mobile: React Native, Android Native, Swift
– DevOps: Git, CI/CD, Docker, Jenkins, GitLabCD
– Cloud: AWS
Doris Tang
Korean Growth Lead
Full time
Remote
Roles & ResponsibilitiesSynFutures is looking to hire a Korea Growth Lead assisting the management of local communities. Responsibilities include:Foster strategic partnerships on a regional scale, with a particular emphasis on marketing partners, key opinion leaders (KOLs), media networks, and web3 ecosystem projects. Continuously analyze performance and provide valuable feedback to enhance collaborative efforts.Proactively expand the user base, token holders, and communities prioritizing localized growth.Strategize and execute marketing schedules and events, meticulously measuring their effectiveness and return on investment (ROI).Develop and manage online community channels to facilitate effective communication and engagement.Solicit user and community feedback, acting as a liaison between the product manager, tech team, and community to drive continuous product improvements.RequirementsBachelor degree or above.At least 2-3 years experience in blockchain, cryptocurrency, or financial services, with a focus in marketing or business development.Language: Native Korean + English proficiency preferred. Other languages like Mandarin and Japanese are a plus.Passionate about blockchain and DeFi. Independently minded and self-motivated. For more details, please read: https://synfutures.notion.site/korea-growth-lead
bitcastle .
KOL Business Development
City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency