Influencer Marketing Manager
About the role:
We are looking for a skilled Marketing professional specializing in influencer marketing to join our global team. This role involves managing influencer relationships, negotiating partnerships, and implementing campaigns to achieve business and marketing goals effectively. The ideal candidate should be team-oriented, possess a strong understanding of social media, and be proactive in contributing to influencer and affiliate program growth.
Responsibilities:
Conduct research to identify relevant influencers in various platforms such as Youtube, Instagram, and Twitter.
Support daily influencer management activities and cultivate strong relationships with influencers and affiliate partners.
Lead negotiations with influencers, ensuring alignment with budget constraints and achieving predefined KPIs.
Develop influencer marketing and creative strategies for targeted markets.
Manage communication with influencer operations globally.
Assist in executing content and influencer initiatives.
Maintain influencer records and business documentation for reference.
Provide regular reporting on campaign performance.
Stay updated on social media trends and potential influencer collaboration opportunities.
Undertake additional assignments related to influencer programs as needed.
Requirements:
Hold a degree in Marketing, Advertising, Communications, Business Administration, or related field.
Possess a minimum of 3 years of experience in social media management or influencer marketing.
Understanding of exchange and financial products is preferred.
Familiarity with cryptocurrency, blockchain-related terms, and trends is advantageous.
Prior experience in the blockchain industry is a plus.
Proven ability to work independently and demonstrate effective communication skills.
Track record of initiating successful influencer relationships and social media engagements.
Proficiency in all major social media platforms and niche markets.
Strong interpersonal and relationship-building skills with a global outlook. Efficient written and verbal communication abilities are essential.
