Lifecycle Manager - LATAM

Buenos Aires, Argentina +2
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

Responsibilities:

  • Drive and oversee lifecycle marketing initiatives across Spanish-speaking Latam territories, including devising, crafting, and executing campaigns for all business assets with a focus on maximum ROI.
  • Manage user lifecycle metrics comprehensively, covering activation, retention, and re-engagement of churned users.
  • Develop marketing strategies to enhance long-term client value through customer segmentation, personalization, automated user journeys, and optimizing product and distribution channels.
  • Establish and track lifecycle marketing KPIs, specifically focusing on boosting conversions through Electronic Direct Mail (EDM) channels such as email, app push, and inmail.
  • Monitor, analyze, and report essential metrics internally.
  • Collaborate with diverse stakeholders to develop, monitor, analyze, and refine marketing campaigns.
  • Implement marketing best practices leveraging data insights, encompassing segmentation, A/B testing strategies, and email journeys.
  • Ensure technical prerequisites are met in coordination with regional teams for successful implementation of lifecycle marketing strategies.
  • Visualize the next steps in LATAM's lifecycle, identify challenges and opportunities, innovate solutions, and foresee user needs.

Requirements:

  • Minimum 5 years of experience in marketing, digital marketing, campaign management, and e-commerce marketing.
  • Proven track record in launching both broad-spectrum and targeted campaigns throughout the user lifecycle.
  • Proficiency in CRM/lifecycle management and email marketing/automation.
  • Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot preferred.
  • Experience in user segmentation, customer lifecycle management, and A/B testing.
  • Background in product development, product life-cycles, business process re-engineering, and continuous innovation.
  • Strong analytical skills regarding user behavior analysis, user retention strategy development in marketing funnels, proficient in Google Analytics, event tracking, and data structures. Skilled in data mining, measurement, and analysis.
  • Innovative thinking to devise creative marketing strategies and captivating campaigns.
  • Strong organizational and project management abilities to juggle multiple campaigns and initiatives concurrently.
  • Proficiency in Microsoft Excel or Google Sheets.
  • Demonstrate a sense of urgency and ethical work practices.
  • Native Spanish and fluent in English.
  • Passion for crypto is a bonus.
Skills Required
Avatar
Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified

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