Marketing Analytics Specialist

About the Role
We are looking for an experienced CRM & Player Retention Specialist to support player engagement, retention, CRM campaigns, and promotional activities for our growing iGaming business.
This is a hands-on role focused on increasing player activity, retention, reactivation, and overall player value.
Key Responsibilities
Develop and execute CRM and player retention campaigns.
Plan and manage casino and sportsbook promotions.
Create targeted campaigns for new, active, inactive, and high-value players.
Manage campaigns across Email, SMS, WhatsApp, Push Notifications, and other CRM channels.
Develop player segments and lifecycle campaigns.
Create and manage promotions such as bonuses, cashback, free spins, reloads, and reactivation offers.
Monitor player behavior and identify retention and churn opportunities.
Track campaign performance, retention, conversion, ROI, and player value.
Test and optimize campaign offers, messaging, timing, and targeting.
Maintain the CRM and promotional calendar.
Work closely with Marketing, CX, Design, Product, and Operations teams.
Requirements
2+ years of iGaming experience, preferably in CRM, player retention, promotions, or lifecycle marketing.
Understanding of online casino and/or sportsbook products.
Experience creating player retention and reactivation campaigns.
Experience with CRM, marketing automation, or player management platforms.
Understanding of player segmentation and promotional mechanics.
Strong analytical and communication skills.
Ability to work independently and manage multiple campaigns.
Preferred
Experience with LATAM markets, particularly Peru.
Casino and sportsbook experience.
English and Spanish proficiency.
Experience with Email, SMS, WhatsApp, and Push campaigns.
Experience with CRM platforms and player analytics tools.
Ideal Candidate
We are looking for someone who is data-driven, commercially minded, creative, and hands-on, with a strong understanding of what drives player engagement and retention in iGaming.
Position Details
Part-time: Approximately 20–25 hours per week
Remote
Flexible working arrangement
Opportunity to grow into a full-time role as the business expands
How to Apply
Please submit your CV/resume and a brief description of your relevant iGaming CRM, retention, and promotions experience.

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