Marketing Analytics Specialist
We are in search of an analytical and data-driven individual to fill the role of Marketing Analytics Specialist within our vibrant marketing department. The ideal candidate should exhibit strong analytical capabilities and possess a profound comprehension of digital marketing avenues. This position will require deriving insights from diverse data reservoirs, executing projects based on these insights, and collaborating with various stakeholders to formulate effective go-to-market strategies.
Primary Responsibilities
Data Analysis and Interpretation:
Demonstrating proficiency in utilizing analytical skills to derive actionable insights from intricate data sets.
Ability to effectively query databases using SQL to extract pertinent data for analysis.
Digital Marketing Proficiency:
Exhibiting a comprehensive understanding of different digital marketing channels.
Familiarity with tools like Google Analytics, SimilarWeb, App Annie, and social listening tools to monitor and assess marketing performance.
Insights Generation:
Extracting insights from dashboards and metrics to influence business decisions.
Converting data discoveries into strategic recommendations for marketing endeavors.
Project Implementation:
Implementing projects and structuring go-to-market strategies in accordance with insights derived.
Collaborating with global marketing teams, local marketing teams, and data analytics teams to ensure alignment and effective communication.
Proactively identifying gaps in business metrics and user behavioral trends.
Establishing the requisite infrastructure to alert business leaders on emerging trends and patterns.
Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- Proven track record in a data analysis capacity, preferably specializing in digital marketing.
- Proficient in SQL with experience utilizing data visualization tools.
- In-depth knowledge of digital marketing channels and associated analytics tools.
- Excellent communication and collaboration skills to engage effectively with cross-functional teams.
- Proficient in translating complex data into clear and actionable business insights.
- Proactive and self-motivated with a keen attention to detail.