Marketing Campaign Specialist

Binance is a prominent global blockchain ecosystem known for operating the largest cryptocurrency exchange worldwide in terms of trading volume and registered users. We boast the trust of over 250 million individuals across 100+ countries due to our outstanding security measures, transparent user fund handling, efficient trading engine, deep liquidity, and a diverse range of digital asset products. Our offerings encompass trading, finance, education, research, payments, institutional services, Web3 features, and more. By harnessing the potential of digital assets and blockchain, we are dedicated to constructing an expansive financial ecosystem that promotes financial inclusivity and enhances global financial access.

Responsibilities:

• Act as the main point of contact for campaigns, responsible for coordinating and refining all components of marketing campaigns including mechanics, branding, content, and more.
• Serve as the link between user acquisition campaigns and brand marketing, advocating for the brand and user-centric narrative to drive user growth.
• Manage the company-wide campaign calendar incorporating both local and global campaigns.
• Collaborate across teams to optimize and potentially consolidate campaigns under a unified theme.
• Handle copywriting and proofreading of campaign-related communications.
• Ensure the accuracy of marketing materials and serve as an approver for all marketing campaigns.
• Evaluate, report, and analyze campaign performance across channels, translating insights into actionable, data-driven recommendations for enhancing future performance.
• Introduce and implement test-and-learn strategies while delivering tangible results.
• Initiate paid acquisition campaigns, referral initiatives, and co-marketing efforts.

Requirements:

• Proficiency in English to facilitate coordination with international partners and stakeholders; knowledge of additional languages is beneficial.
• Experience in executing integrated marketing campaigns.
• Strong project management skills with an understanding of the crypto market.
• Experience in copywriting or a keen interest in the field.
• Sound understanding of branding, performance marketing, and analytics.
• Demonstrates clear, concise communication with a touch of creativity when appropriate.
• Previous experience working in large teams and managing projects involving multiple stakeholders.
• Minimum of 5 years of experience in marketing campaigns.
• Strong sense of responsibility and ability to handle pressure effectively.
• Self-driven, results-oriented approach.

Why Binance:

• Contribute to shaping the future with a leading global blockchain ecosystem.
• Collaborate with top-tier professionals in a globally-oriented organization with a flat structure.
• Engage in unique, fast-paced projects with autonomy within an innovative setting.
• Flourish in a results-oriented environment with avenues for career advancement and ongoing learning.
• Competitive salary and company perks.
• Flexible work-from-home options based on the requirements of the business team.

Binance is committed to fostering an environment of equal opportunities for all. We believe that diversity is a cornerstone of our success.

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