Marketing Coordinator - Turkish Speaking

Role Overview:

As a Marketing Coordinator fluent in Turkish, you will play a key role in driving our retention strategy forward. Your responsibilities will involve spearheading the marketing initiatives for the Turkish market, allowing you the autonomy to innovate and boost customer engagement and revenue. Your pivotal role is crucial in ensuring that our marketing campaigns effectively resonate with the local Turkish audience, significantly contributing to our market success.

You will be tasked with developing and executing retention marketing strategies across various channels like email and SMS. Crafting engaging copy and messaging that aligns with cultural nuances is essential in engaging customers at each stage of their lifecycle to enhance customer retention rates.

Ideal Candidate Profile:

The ideal candidate is a detail-oriented marketer with a strong interest in sports and gaming. Your meticulous approach and analytical acumen equip you to create compelling communications, elevating the customer experience. You thrive in collaborative settings and excel in liaising with multiple stakeholders to drive the achievement of retention marketing objectives. Your commitment to excellence and innovative thinking make you an indispensable asset to our team.

Company Background:

We are proud service providers to several prominent brands in the iGaming industry, including Stake.com, Kick.com, and Twist Gaming. Stake.com leads as the top crypto casino globally, offering a seamless online casino and sportsbook experience. Kick.com is a vibrant live streaming platform connecting millions of gamers and content creators worldwide, providing exciting entertainment. Twist Gaming, our game design studio, sets itself apart with cutting-edge game creations. Based in Melbourne, our sustained growth and diverse workforce offer rewarding opportunities across various fields including Tech, Marketing, Operations, Mathematics, and Design.

Key Responsibilities:

• Oversee all Turkish-oriented communications and content to enrich the customer experience and lifecycle stages.
• Develop effective plans for delivering campaigns to boost profitability, with a focus on optimizing campaign formats and platforms.
• Enhance customer lifetime value, reduce churn, and ensure implementation of a targeted CRM strategy in the Turkish market.
• Collaborate with content and marketing teams to identify and promote relevant offers.
• Liaise with the acquisition team to maximize campaign growth and facilitate expansion into new markets.
• Conduct research to curate suitable content for customer communications.
• Analyze performance of email/SMS campaigns, preparing regular KPI reports.

Key Requirements:

• Proficiency in retention marketing strategies.
• Strong team player comfortable collaborating across departments.
• Keen eye for detail, enhancing customer experiences through effective communication.
• Fluency in both Turkish and English, written and spoken.
• Experience working with creative teams for visual campaign assets.
• Detail-oriented, organized, and adept at prioritizing tasks effectively.
• Ability to manage complexity and multitask efficiently.

Preferred Skills:

• Familiarity with EDM and CRM marketing tools.
• Knowledge of sports and related industries.
• Familiarity with cryptocurrencies.
• Proficiency in Google Suite, Slack, and Jira.

Perks of the Role:

• In-office baristas serving coffee, tea, and fresh juices.
• Daily catered breakfast.
• Weekly professional massages.
• Team budgets for celebratory lunches and activities.
• Fun office environment with recreational facilities like pool tables and gaming consoles.
• Employee Assistance Program (EAP) access for you and your family.
• Learning & Development platform offering over 9,000 courses.
• Paid volunteer day.
• Fully stocked drinks fridges and snack shelves for convenience.

"Our commitment to diversity and inclusion ensures that every individual's unique contributions drive our success. We do not discriminate based on race, religion, gender, sexual orientation, age, or veteran/disability status. We prioritize creating an equitable workplace where merit is the sole criterion for success.