Marketing Lead

Status
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Marketing Manager
Description

About Anichess:

Anichess is an innovative project developed by Animoca Brands, merging the strategic essence of chess with the transformative capabilities of blockchain technology. Collaborating with Chess.com, Anichess seeks to redefine the gaming sector by interweaving smart contracts and decentralized components into a chess-inspired game, delivering a distinctive and immersive gaming experience to a global audience.

Job Overview:

As the Marketing Lead for Anichess, your role is pivotal in conceiving and executing comprehensive marketing strategies to advance our state-of-the-art chess education platform. Anichess uniquely combines artificial intelligence (AI) with chess instruction to offer tailored learning experiences. We desire a skilled marketing professional to steer Anichess's expansion through impactful marketing campaigns, brand positioning, and customer acquisition endeavors.

Responsibilities:

  • Plan and implement marketing strategies to enhance brand recognition, user acquisition, and customer loyalty for Anichess.
  • Establish and convey Anichess's distinctive value proposition, ensuring consistent and captivating brand messaging across all marketing platforms.
  • Strategize and execute digital marketing campaigns, encompassing SEO, PPC, social media advertising, email marketing, and content marketing to bolster website traffic and user engagement.
  • Collaborate with the content team to craft top-notch marketing resources, such as website content, blog articles, social media content, videos, and other promotional materials.
  • Supervise Anichess's presence on diverse social media channels, fostering community engagement and promoting brand advocacy.
  • Forge and nurture relationships with pertinent industry influencers, media channels, and strategic allies to boost brand visibility and stimulate user acquisition.
  • Analyze and track marketing campaign effectiveness, website metrics, user conduct, and feedback to refine marketing strategies and support data-informed decision-making.
  • Keep abreast of industry trends, conduct market research, and scrutinize competitor actions to identify opportunities and retain a competitive edge.
  • Lead and coordinate the marketing team, providing direction, setting objectives, and nurturing a cooperative and results-oriented workplace.

Requirements:

  • Possess a bachelor's degree in marketing, business, or a related discipline; a master's degree is advantageous.
  • Exhibit proven experience (8+ years) in marketing capacities, particularly within the tech or education realms.
  • Maintain a sound comprehension of digital marketing channels, methodologies, and best practices.
  • Demonstrate a history of devising and executing marketing strategies that propel user acquisition and revenue growth.
  • Showcase exceptional written and verbal communication skills, adept at crafting compelling marketing content.
  • Proficient in marketing analytics tools and platforms for measuring and enhancing campaign performance.
  • Show familiarity with chess and/or the chess community as a beneficial asset.
  • Capable of thriving in a fast-paced startup milieu, adept at multitasking and meeting deadlines.
  • Possess leadership qualities, with the ability to inspire and collaborate with cross-functional teams.
  • Exhibit inventive thinking and problemsolving capabilities, embracing growth mindset and a fervor for innovation.
Skills Required
Avatar
animocabrandslimited@laborx.com animocabrandslimited@laborx.com
Website
Not specified
Country
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Description
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Status

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