Marketing Manager North Latam
Status
Bogotá, Colombia +1
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description
Responsibilities:
- Work closely with Director, Marketing Americas to oversee the development and implementation of regional and local product campaigns with internal stakeholders to achieve business goals.
- Develop and own the local marketing strategy including Growth initiatives, Strategic projects, and a Full Funnel marketing program.
- Create and implement Marketing Campaigns across various channels such as Communication, Performance marketing, Social Media, and Activations.
- Collaborate with global marketing to adapt and localize campaigns to drive user growth.
- Manage and nurture strategic marketing partner relationships, conduct channel experiments, optimize audience messaging, and ensure appropriate spending.
- Focus on enhancing user experience by mapping out user journeys and improving user conversion rates through targeted product initiatives, educational materials, and operational campaigns.
- Apply iterative testing and optimization strategies to enhance growth through paid acquisition, retargeting, and product enhancements across different growth channels.
- Expand the user base and boost brand awareness for Binance in Latin America in engaging and informative ways.
- Track and evaluate campaign performance and outcomes using data analysis and user feedback to continuously enhance effectiveness and user satisfaction.
- Oversee end-to-end management of new media partnerships to drive measurable growth.
- Continuously explore new marketing channels, creative concepts, and experimental ideas for optimization and acquisition growth.
- Contribute to shaping the Binance brand in the Latam Region.
- Manage the marketing team effectively.
Requirements:
- Must be fluent in both Spanish and English.
- At least 5 years of relevant marketing experience, preferably in a dynamic industry.
- Strong emphasis on execution, driven by a proactive attitude to achieve results.
- Demonstrated interest and knowledge in crypto/blockchain/technology.
- Ability to work independently.
- Proficient in handling work under pressure and within tight deadlines.
- Capability to balance strategic planning with operational execution.
- A degree in Marketing or related field is advantageous.
- Strong coordination skills and a strategic approach to marketing.
- Familiarity with online and offline marketing platforms like social media, community management, and event coordination.
- Proven track record in managing and expanding user bases.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified
Status