Member of Product Marketing, FIG

Company Overview

Anchorage Digital is a leading digital asset platform that facilitates institutional participation in the crypto space. The company offers custody, staking, trading, governance, and settlement services alongside a robust security infrastructure. Anchorage Digital is supported by prominent investors like Andreessen Horowitz, Goldman Sachs, and Visa, with a Series D valuation exceeding $3 billion. Founded in San Francisco in 2017, the company has expanded to major locations globally.

Position Summary

As a senior level Product Marketer at Anchorage Digital, you will strategize and execute the product marketing journey for asset and wealth management solutions aimed at sophisticated institutional and wealth audiences. This role involves defining customer segments, crafting compelling messaging, enhancing sales readiness, and orchestrating integrated marketing campaigns. By assuming this strategic position, you will directly impact revenue growth within this specific avenue of the business.

Key Responsibilities

Technical Skills:

• Develop go-to-market strategy for asset and wealth management products, outlining Ideal Customer Profile (ICP), messaging, positioning, and launch plans.
• Utilize customer insights, market analysis, and performance metrics to guide go-to-market tactics effectively.
• Create distinct and persuasive messaging tailored to institutional and wealth clientele.
• Produce foundational sales resources, such as presentations, collateral, and communication scripts, to support complex sales cycles involving multiple stakeholders.

Complexity and Impact of Work:

• Lead cross-functional initiatives related to product launches in collaboration with Product, Sales, Marketing, and Business teams.
• Own the product marketing responsibilities for asset and wealth management offerings, providing direction and executing the plan.
• Manage project timelines and stakeholder relationships to ensure successful and timely product launches.

Organizational Knowledge:

• Collaborate closely with cross-departmental teams including Product, Engineering, Sales, Marketing, Legal, and Compliance to execute go-to-market strategies aligned with business objectives.
• Deliver high-quality go-to-market outputs based on a keen understanding of customer needs and business goals.

Communication and Influence:

• Incorporate a mix of qualitative and quantitative insights in decision-making processes.
• Influence stakeholders by presenting data-supported recommendations and fostering clear communication, even without formal authority.

Candidate Profile

• Prior experience in marketing products to asset managers, wealth managers, RIAs, or institutional investors.
• Proven track record of leading cross-functional go-to-market and marketing campaigns.
• Possess intellectual curiosity and a penchant for collecting customer and market intelligence to inform positioning strategies.
• Ability to dive deep into product intricacies and aid in building competitive differentiation.

Additional Points of Interest:

• Appreciation for creative works like the musical "Hamilton," showcasing the creation of a new financial system.

About the Company

Anchorage Digital comprises a diverse team of over 300 members driving innovation at the intersection of platform security, financial services, and distributed ledger technology. The company is committed to fostering an inclusive, respectful, and supportive work environment to enable all employees to thrive regardless of background or identity. Anchorage Digital is an Equal Opportunity Employer, upholding non-discriminatory policies in the hiring process.

Anchorage Digital values privacy and operates with transparency when handling client data. AI tools may assist in the hiring process but are not intended to replace human judgment in final hiring decisions.

redirectTo='/tables'