PR Specialist (APAC)
Binance is a prominent global blockchain ecosystem that powers the world’s largest cryptocurrency exchange. With a user base exceeding 280 million across 100+ countries, Binance prides itself on its top-notch security, transparent user funds management, fast trading platform, deep liquidity, and diverse digital asset products. The company's offerings encompass trading, financial services, education, research, payments, institutional support, Web3 features, and more. By harnessing the potential of digital assets and blockchain technology, Binance is dedicated to constructing an inclusive financial ecosystem, fostering financial freedom, and enhancing financial accessibility globally.
Responsibilities:
- Execute product promotion activities in the APAC region, which involves creating promotional content, organizing online/offline events, and collaborating with partners.
- Acquire an in-depth understanding of target users' needs and preferences in the community, pinpoint potential market opportunities, and enhance the visibility of the products.
- Support the Business Development team by forging partnerships and cultivating strong relationships with key opinion leaders (KOLs) to bolster product visibility and impact.
- Keep abreast of market trends, evaluate competitive strategies, and strategize on appropriate market positioning and promotional plans for the company's products.
- Provide regular progress updates, distill key takeaways from activities, and offer suggestions and recommendations for improvement.
Requirements:
- Possess a Bachelor's degree or higher, preferably in a related field like marketing, advertising, or media.
- Proficiency in both English and Mandarin is essential for seamless coordination with international partners and stakeholders.
- Have a minimum of 2 years of experience in marketing, PR, or a related field, with a proven track record being advantageous.
- Demonstrate strong data analysis capabilities, being self-sufficient in conducting market research and competitive product analysis.
- Exhibit excellent communication and coordination skills to maintain fruitful relations with team members, partners, and clients.
- Show a keen learning aptitude and innovative mindset, being quick to adapt to the dynamic market landscape.
- Enthusiastic about marketing, possessing strong teamwork skills, and able to handle pressure effectively.
Why Binance:
- Contribute to shaping the future within the leading blockchain ecosystem.
- Engage with exceptional talent in a global, user-centric organization with a flat structure.
- Undertake challenging projects with autonomy in an innovative setting.
- Flourish in a results-oriented workplace with prospects for career advancement and continuous learning.
- Enjoy a competitive salary and comprehensive company benefits.
- Benefit from a work-from-home arrangement, subject to the nature of the business team's work requirements.
Binance is dedicated to upholding equal employment opportunities, recognizing the importance of a diverse workforce in driving its success.
