Principal Product Manager - Local Market Growth

Who We Are

Our company believes in the transformative power of technology to shape the future. Established in 2017, we are at the forefront of driving change through our innovative digital asset exchange, Web3 platform, and blockchain ecosystems. Our mission is to revolutionize the financial landscape by providing a diverse range of advanced products, solutions, and trading tools. Trusted by millions of users globally, we empower individuals to explore the world of Web3 through financial access backed by blockchain technology and decentralized finance.

We are committed to innovation, social responsibility, and fostering a diverse, inclusive environment with over 3,000 employees worldwide.

About the Opportunity

We are seeking a dynamic product manager to join our expanding product team. As the Principal Product Manager focusing on onshore market growth, you will drive user expansion for our company in onshore markets. Your responsibilities include strategizing, managing the roadmap, and executing key product initiatives aimed at delivering exceptional user experiences based on data-driven insights. You will lead efforts to enhance customer onboarding, retention, adoption, and advocacy while working towards expanding users' crypto holdings and usage. Your role involves leveraging data, research, and customer insights to guide decision-making and shape the future of our company and product offerings.

What You'll Be Doing:

• Oversee consumer experience in onboarding, retention, and reactivation.
• Lead targeted experimentation and continuous improvement initiatives driven by data to achieve customer onboarding, retention, adoption, advocacy, and expansion objectives.
• Develop and optimize product and customer journeys based on user personas and behavior segmentation to drive user engagement and revenue.
• Create a user lifecycle strategy to boost product adoption and engagement.
• Collaborate with cross-functional teams to define and execute the product roadmap.
• Work with designers and engineers to craft detailed product specifications.
• Manage global product launches and spearhead beta testing programs.
• Stay abreast of market trends, competitors, and potential partnerships.
• Track key product metrics and drive continuous enhancements through iterative product development.

What We Look For In You:

• Demonstrated product management expertise of at least 6 years.
• Proven self-driven initiative and commitment to achieving ambitious goals.
• Track record of fostering innovation, iterating on strategies, and driving zero-to-one innovation.
• Ability to make data-driven decisions based on insightful narratives and drive product improvements.
• Strong technical background to collaborate effectively with engineering teams.
• Business-oriented mindset with a focus on business performance metrics and PnL dynamics.
• Excellent communication skills to translate strategy into actionable plans and foster cross-functional collaboration.
• Exceptional prioritization skills with the ability to balance trade-offs effectively.
• Design and UX sensibility with an eye for aesthetics and functionality.
• BA/BS degree or equivalent in a technical field.

Nice to have:

• Experience in growth optimization, onboarding, and retention.
• Background in FinTech or the Crypto Industry.
• Fluent in Mandarin and English.
• Passion for crypto and blockchain innovations.

Perks & Benefits

• Competitive compensation package.
• Learning & Development programs and Education subsidy.
• Team building activities and company events.
• Wellness and meal allowances.
• Comprehensive healthcare coverage for employees and dependents.