Principal Product Marketing Manager

Circle is a financial technology company operating within the rapidly evolving internet of money space, facilitating the seamless global transfer of value using digital means more efficiently and affordably than traditional settlement systems. This innovative internet layer presents new opportunities for payments, commerce, and markets, contributing to enhanced global economic prosperity and inclusivity. Our suite of tools, including USDC, a blockchain-based dollar, enables businesses, institutions, and developers to leverage these advancements ushering in a transformative era in finance and technology.

About the Role:

Circle prioritizes transparency and stability, expanding globally while upholding company values of being Multistakeholder, Mindful, Driven by Excellence, and displaying High Integrity. We operate in a remote setting embracing flexibility and diversity to foster a collaborative work environment that values creativity and ownership.

Responsibilities:

Joining as a Principal Product Marketing Manager, you will lead Go-to-Market activities for Circle’s developer tooling and blockchain infrastructure platform. Reporting to the Senior Product Marketing Manager, you will collaborate with an innovative team dedicated to this strategic product segment.

Key duties involve:

• Acting as the product expert regarding features, benefits, competitive landscape, and customer segmentation
• Crafting positioning, messaging, and channel strategies for new product launches and ongoing initiatives
• Collaborating with Product and Business Development to identify market opportunities and support new product definition
• Coordinating with cross-functional teams to deliver marketing, communications, and sales enablement materials for GTM activations

Requirements:

• 10+ years of relevant experience in Product Marketing, or a blend of Product, Engineering, Marketing, Business Development, or related fields with a preference for experience in B2B software or technology services
• Deep understanding of blockchain, digital currency, fintech, and capital markets
• Proven track record in developing differentiated positioning and messaging for technical products
• Experience in executing GTM strategies with cross-functional teams
• Self-motivated, detail-oriented, and able to navigate technical depths
• Ability to thrive in dynamic environments and bring structure to complexity
• Proficiency in Slack, Google Workspace, Coda, and macOS

Additional Details:

This position offers day-one PERM sponsorship for eligible candidates. The compensation package considers diverse factors, including experience, skills, qualifications, and organizational needs. Annual Base Pay Range is $175,000 - $225,000 with an Annual Bonus Target of 17.5%. Benefits package includes Equity, Medical, Dental, Vision, and 401(k). Other perks comprise a configurable vacation policy, 10 days of paid sick leave annually, and 11 paid holidays yearly in the U.S. Circle is an equal opportunity employer, promoting diversity and inclusivity without discrimination based on race, religion, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle also participates in the E-Verify Program as required by law in certain locations.