Product Marketing Analyst
Job Description
Our Vision: Machines Will Be Our Future Workforce
At MachineFi Lab, we are at the forefront of developing tomorrow's internet. We are driving the new reward economy and creating a fair, safe, and fulfilling internet of things. MachineFi represents a new paradigm for the future Web3 machine economy. Our goal is to monetize machine resources, services, and intelligence in order to empower individuals and businesses, rather than centralized corporations. We are seeking innovative and forward-thinking individuals who are passionate about making a positive impact on the world.
As a valuable member of our product team, the Product Marketing Analyst will play a crucial role in driving the success of our suite of products. You will be responsible for monitoring and reporting key performance indicators (KPIs) for each product, such as daily active users and new app downloads. The position involves collaborating with the product team to develop strategies to achieve product goals and aspirations, including product branding and messaging. Key responsibilities include managing and creating engaging content for our social media accounts and posts, including blog posts, Twitter updates, and YouTube videos. Additionally, you will analyze the success metrics of outbound product marketing communications and work with the product management team to optimize marketing outreach. Furthermore, you will create compelling content for the product websites and implement the SEO strategy developed in collaboration with product management.
Responsibilities
- Monitor and report on product KPIs
- Develop and execute product branding and messaging
- Strategize and create engaging content for our social media platforms
- Review the success metrics of marketing communications and optimize outreach
- Implement SEO strategies for our suite of products
- Gather and utilize customer and community feedback to inform product marketing communications
Qualifications
- 2 years of experience in marketing (product or general marketing)
- 1 year of experience in social media marketing communications
- Strong interest in the crypto space
- Empathy and ability to connect with product users
- Excellent communication skills to effectively convey product changes through various channels like website content, social media, blog posts, and videos
- Proficiency in writing product marketing material aligned with brand strategy and voice
- Ability to analyze and report on the success metrics of outbound communication
- Collaborative mindset to work with the product team and optimize marketing strategies based on performance data
- Familiarity with executing SEO techniques for product promotions
- Ability to monitor and report on product KPIs
About MachineFi and our Culture
MachineFi Lab is the leading tech provider for Decentralized Physical Infrastructure Networks (DePIN) as part of IoTeX. We anticipate that this emerging Web3 category will become a multi-trillion-dollar economy, consisting of billions of smart devices and trillions of sensors. Our team of over 60 research scientists and engineers has developed W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. We enable Web2 businesses to connect to Web3 token incentives using user-owned smart devices, unlocking limitless opportunities through our Proof-of-Anything technology, which includes data sets related to location, activity, and humanity.
MachineFi Lab aims to create user-friendly tools for X-and-earn scenarios such as play-and-earn, walk-and-earn, or sleep-and-earn. We focus on community-owned machine networks, such as smart cities and public utilities, in order to bridge the gap between the metaverse and the real world. With the support of nearly 20 prominent venture capital firms, including Samsung Next, Jump Crypto, Draper Dragon, and Xoogler Ventures, we are dedicated to revolutionizing the way we interact with technology and shaping the future of the digital economy.
Listing Business Development Manager (Crypto, Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
Listing Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
Chief Technology Officer (Japanese Speaking)
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Japanese speaking Chief Technology Officer to lead our engineering team.As frequent communication with Japan and Vietnam entities is required, this role will require Japanese language proficiency and will be fully remote at the moment.
– Formulate strategy and establish the technical vision for the business
– Preparation of specifications and design documents for product development
– Project management of the development process, including quality control
– Define and refine engineering workflows, tech architecture and infrastructure
– Build, develop, lead a world class engineering team
Requirements:
– Experience as a CTO or in a similar technology leadership role in cryptocurrency exchanges or brokerage firms.
– Strong leadership capabilities – with proven success of building, developing and leading an engineering team
– Experience in development using Python, PHP and NodeJS
– Project management experience
– Business level English
– Business level Japanese language skills (JLPT N2 and above) to communicate with Japan and Vietnam entity without need for translator
Ideal Candidate:
– Has project management experience
– Has experience as CTO or similar role in a startup
– Knowledge and interest in cryptocurrency
Project Frameworks and Languages:
– Backend: nestJS(Node JS), Laravel (PHP),Python
– Database: Redis, My SQL
– Frontend: Vue JS
– Mobile: React Native, Android Native, Swift
– DevOps: Git, CI/CD, Docker, Jenkins, GitLabCD
– Cloud: AWS
Korean Growth Lead
KOL Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency