Product Marketing Analyst
Job Description
Our Vision: Machines Will Be Our Future Workforce
At MachineFi Lab, we are at the forefront of developing tomorrow's internet. We are driving the new reward economy and creating a fair, safe, and fulfilling internet of things. MachineFi represents a new paradigm for the future Web3 machine economy. Our goal is to monetize machine resources, services, and intelligence in order to empower individuals and businesses, rather than centralized corporations. We are seeking innovative and forward-thinking individuals who are passionate about making a positive impact on the world.
As a valuable member of our product team, the Product Marketing Analyst will play a crucial role in driving the success of our suite of products. You will be responsible for monitoring and reporting key performance indicators (KPIs) for each product, such as daily active users and new app downloads. The position involves collaborating with the product team to develop strategies to achieve product goals and aspirations, including product branding and messaging. Key responsibilities include managing and creating engaging content for our social media accounts and posts, including blog posts, Twitter updates, and YouTube videos. Additionally, you will analyze the success metrics of outbound product marketing communications and work with the product management team to optimize marketing outreach. Furthermore, you will create compelling content for the product websites and implement the SEO strategy developed in collaboration with product management.
Responsibilities
- Monitor and report on product KPIs
- Develop and execute product branding and messaging
- Strategize and create engaging content for our social media platforms
- Review the success metrics of marketing communications and optimize outreach
- Implement SEO strategies for our suite of products
- Gather and utilize customer and community feedback to inform product marketing communications
Qualifications
- 2 years of experience in marketing (product or general marketing)
- 1 year of experience in social media marketing communications
- Strong interest in the crypto space
- Empathy and ability to connect with product users
- Excellent communication skills to effectively convey product changes through various channels like website content, social media, blog posts, and videos
- Proficiency in writing product marketing material aligned with brand strategy and voice
- Ability to analyze and report on the success metrics of outbound communication
- Collaborative mindset to work with the product team and optimize marketing strategies based on performance data
- Familiarity with executing SEO techniques for product promotions
- Ability to monitor and report on product KPIs
About MachineFi and our Culture
MachineFi Lab is the leading tech provider for Decentralized Physical Infrastructure Networks (DePIN) as part of IoTeX. We anticipate that this emerging Web3 category will become a multi-trillion-dollar economy, consisting of billions of smart devices and trillions of sensors. Our team of over 60 research scientists and engineers has developed W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. We enable Web2 businesses to connect to Web3 token incentives using user-owned smart devices, unlocking limitless opportunities through our Proof-of-Anything technology, which includes data sets related to location, activity, and humanity.
MachineFi Lab aims to create user-friendly tools for X-and-earn scenarios such as play-and-earn, walk-and-earn, or sleep-and-earn. We focus on community-owned machine networks, such as smart cities and public utilities, in order to bridge the gap between the metaverse and the real world. With the support of nearly 20 prominent venture capital firms, including Samsung Next, Jump Crypto, Draper Dragon, and Xoogler Ventures, we are dedicated to revolutionizing the way we interact with technology and shaping the future of the digital economy.
Growth Marketing Lead (User & Volume Growth Focus)
This is not a traditional community manager role. We’re looking for someone with a proven track record of onboarding users, increasing engagement, and directly contributing to product adoption and transaction/activity volume.
What You’ll Own
Develop and execute user growth strategy end-to-end
Drive measurable increases in active users and platform volume
Build acquisition funnels (organic + partnership-driven)
Optimize onboarding flows and activation metrics
Lead social presence across Twitter/X and other platforms
Represent the project in Twitter Spaces and relevant community events
Launch and manage growth campaigns, incentives, and referral programs
Track and report on growth KPIs (CAC, activation rate, retention, volume impact)
Must-Have Experience
Proven track record of growing users and/or trading/activity volume in a startup, Web3, fintech, or SaaS environment
Demonstrated ability to turn social presence into measurable growth
Experience hosting or speaking in Twitter Spaces and similar forums
Strong understanding of growth funnels, activation metrics, and retention loops
Data-driven mindset (comfortable with analytics tools and experimentation)
Bonus Points
Experience in crypto, trading platforms, or financial products
Experience designing referral or incentive systems
Existing relevant audience/network
What We Care About
We don’t care about vanity metrics (likes, impressions).
We care about:
Active users
Retention
Conversion
Volume growth
Sustainable acquisition loops
If you’ve scaled a product before and can show real numbers behind your impact, we want to talk.
Senior Blockchain Engineer
Protocol Core: Development and optimization of L2-settlement logic on Solidity/Yul.
Bridge Security: Designing secure cross-chain gateways with protection against double spending and reorgs.
Node Infrastructure: Optimizing the interaction of node validators with the EVM stack.
Gas Engineering: Extreme cost reduction for publishing data in L1 (Deneb/Cancun-ready).
Requirements:
Deep knowledge of Solidity (0.8.20+) and Assembly (Yul).
Experience working with Foundry (Fuzzing/Invariants) and understanding the architecture of OP Stack or Arbitrum Orbit.
Skills of working with indexers (The Graph/Envio) and the RPC layer.
Social media manager
Senior Blockchain Engineer
DApp & Smart Contract Developer (Vesting Platform)
This role is ideal for someone who thrives in fast-moving environments, values clean and secure code, and understands the nuances of blockchain-based application architecture.
Responsibilities
Diagnose and resolve issues in vesting smart contracts and their front-end integrations.
Implement new features and system enhancements to improve UX and overall platform performance.
Maintain smooth interaction between the web interface and deployed smart contracts.
Conduct testing, audits, and deployments across testnet and mainnet environments.
Optimize contract logic for performance, security, and gas efficiency.
Collaborate with our engineering team to identify pain points and deliver stable, secure solutions.
Requirements
Proven experience building full-stack decentralized applications.
Strong proficiency in Solidity, JavaScript/TypeScript, and modern frameworks (Angular, React, or Vue).
Hands-on experience with Hardhat or Foundry for smart contract development and testing.
Familiarity with Ethers.js or Web3.js for blockchain interaction layers.
Solid understanding of Ethereum, Polygon, or other EVM-compatible chains.
Experience integrating wallets such as MetaMask and managing on-chain/off-chain data flows.
Strong debugging skills, attention to detail, and a security-first mindset.
Nice to Have
Experience with smart contract security audits and gas optimization techniques.
Knowledge of Node.js-based backend services or API integration layers.
Previous experience with vesting, staking, or token distribution mechanisms.
Project Scope
This role supports a short-to-mid-term initiative focused on stabilizing and enhancing an existing crypto vesting platform. High-performing developers may have opportunities for ongoing collaboration across additional blockchain and product engineering projects.
Hiring Process
Technical Assessment - Selected candidates will complete a short, clearly scoped technical exercises designed solely to evaluate coding approach and smart contract knowledge.
CTO interview - A final discussion to evaluate technical reasoning, architectural thinking, and team fit. Successful candidates may receive an offer through Contra following this conversation.