Product Marketing Analyst

Job Description

Our Vision: Machines Will Be Our Future Workforce

At MachineFi Lab, we are at the forefront of developing tomorrow's internet. We are driving the new reward economy and creating a fair, safe, and fulfilling internet of things. MachineFi represents a new paradigm for the future Web3 machine economy. Our goal is to monetize machine resources, services, and intelligence in order to empower individuals and businesses, rather than centralized corporations. We are seeking innovative and forward-thinking individuals who are passionate about making a positive impact on the world.

As a valuable member of our product team, the Product Marketing Analyst will play a crucial role in driving the success of our suite of products. You will be responsible for monitoring and reporting key performance indicators (KPIs) for each product, such as daily active users and new app downloads. The position involves collaborating with the product team to develop strategies to achieve product goals and aspirations, including product branding and messaging. Key responsibilities include managing and creating engaging content for our social media accounts and posts, including blog posts, Twitter updates, and YouTube videos. Additionally, you will analyze the success metrics of outbound product marketing communications and work with the product management team to optimize marketing outreach. Furthermore, you will create compelling content for the product websites and implement the SEO strategy developed in collaboration with product management.

Responsibilities

• Monitor and report on product KPIs
• Develop and execute product branding and messaging
• Strategize and create engaging content for our social media platforms
• Review the success metrics of marketing communications and optimize outreach
• Implement SEO strategies for our suite of products
• Gather and utilize customer and community feedback to inform product marketing communications

Qualifications

• 2 years of experience in marketing (product or general marketing)
• 1 year of experience in social media marketing communications
• Strong interest in the crypto space
• Empathy and ability to connect with product users
• Excellent communication skills to effectively convey product changes through various channels like website content, social media, blog posts, and videos
• Proficiency in writing product marketing material aligned with brand strategy and voice
• Ability to analyze and report on the success metrics of outbound communication
• Collaborative mindset to work with the product team and optimize marketing strategies based on performance data
• Familiarity with executing SEO techniques for product promotions
• Ability to monitor and report on product KPIs

About MachineFi and our Culture

MachineFi Lab is the leading tech provider for Decentralized Physical Infrastructure Networks (DePIN) as part of IoTeX. We anticipate that this emerging Web3 category will become a multi-trillion-dollar economy, consisting of billions of smart devices and trillions of sensors. Our team of over 60 research scientists and engineers has developed W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. We enable Web2 businesses to connect to Web3 token incentives using user-owned smart devices, unlocking limitless opportunities through our Proof-of-Anything technology, which includes data sets related to location, activity, and humanity.

MachineFi Lab aims to create user-friendly tools for X-and-earn scenarios such as play-and-earn, walk-and-earn, or sleep-and-earn. We focus on community-owned machine networks, such as smart cities and public utilities, in order to bridge the gap between the metaverse and the real world. With the support of nearly 20 prominent venture capital firms, including Samsung Next, Jump Crypto, Draper Dragon, and Xoogler Ventures, we are dedicated to revolutionizing the way we interact with technology and shaping the future of the digital economy.