Product Marketing Analyst
Job Description
Our Vision: Machines Will Be Our Future Workforce
At MachineFi Lab, we are at the forefront of developing tomorrow's internet. We are driving the new reward economy and creating a fair, safe, and fulfilling internet of things. MachineFi represents a new paradigm for the future Web3 machine economy. Our goal is to monetize machine resources, services, and intelligence in order to empower individuals and businesses, rather than centralized corporations. We are seeking innovative and forward-thinking individuals who are passionate about making a positive impact on the world.
As a valuable member of our product team, the Product Marketing Analyst will play a crucial role in driving the success of our suite of products. You will be responsible for monitoring and reporting key performance indicators (KPIs) for each product, such as daily active users and new app downloads. The position involves collaborating with the product team to develop strategies to achieve product goals and aspirations, including product branding and messaging. Key responsibilities include managing and creating engaging content for our social media accounts and posts, including blog posts, Twitter updates, and YouTube videos. Additionally, you will analyze the success metrics of outbound product marketing communications and work with the product management team to optimize marketing outreach. Furthermore, you will create compelling content for the product websites and implement the SEO strategy developed in collaboration with product management.
Responsibilities
- Monitor and report on product KPIs
- Develop and execute product branding and messaging
- Strategize and create engaging content for our social media platforms
- Review the success metrics of marketing communications and optimize outreach
- Implement SEO strategies for our suite of products
- Gather and utilize customer and community feedback to inform product marketing communications
Qualifications
- 2 years of experience in marketing (product or general marketing)
- 1 year of experience in social media marketing communications
- Strong interest in the crypto space
- Empathy and ability to connect with product users
- Excellent communication skills to effectively convey product changes through various channels like website content, social media, blog posts, and videos
- Proficiency in writing product marketing material aligned with brand strategy and voice
- Ability to analyze and report on the success metrics of outbound communication
- Collaborative mindset to work with the product team and optimize marketing strategies based on performance data
- Familiarity with executing SEO techniques for product promotions
- Ability to monitor and report on product KPIs
About MachineFi and our Culture
MachineFi Lab is the leading tech provider for Decentralized Physical Infrastructure Networks (DePIN) as part of IoTeX. We anticipate that this emerging Web3 category will become a multi-trillion-dollar economy, consisting of billions of smart devices and trillions of sensors. Our team of over 60 research scientists and engineers has developed W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. We enable Web2 businesses to connect to Web3 token incentives using user-owned smart devices, unlocking limitless opportunities through our Proof-of-Anything technology, which includes data sets related to location, activity, and humanity.
MachineFi Lab aims to create user-friendly tools for X-and-earn scenarios such as play-and-earn, walk-and-earn, or sleep-and-earn. We focus on community-owned machine networks, such as smart cities and public utilities, in order to bridge the gap between the metaverse and the real world. With the support of nearly 20 prominent venture capital firms, including Samsung Next, Jump Crypto, Draper Dragon, and Xoogler Ventures, we are dedicated to revolutionizing the way we interact with technology and shaping the future of the digital economy.
Global Business Development Manager (KOL Partnerships) - LATAM
Global Business Development Manager (KOL Partnerships) - MENA
Senior Software Engineer (Go)
Key Responsibilities:
- Design, develop, and maintain blockchain applications using Go language.
- Implement smart contracts and integrate with existing blockchain frameworks.
- Collaborate with cross-functional teams to ensure efficient development and integration of software solutions.
Required Skills:
- Proficiency in Golang programming language.
- Strong understanding of blockchain technology and its applications.
- Experience in smart contract development.
- Knowledge of cryptography and security principles in the context of blockchain.
- Familiarity with blockchain frameworks such as Ethereum, Hyperledger, or other decentralized networks.
If you are passionate about blockchain and crypto technology, and have the skills to contribute to innovative software solutions, we would love to hear from you. Join us in shaping the future of decentralized applications with your expertise as a Senior Software Engineer.
Community Moderator
We are a boutique, Asia-based Web3 marketing agency working with early-stage and growth-stage crypto projects across DeFi, infrastructure, consumer apps, and gaming.
Our team has executed campaigns with leading L1/L2 ecosystems, DeFi protocols, and community-driven projects.
We focus on narrative design, community activation, cross-market growth, and delivering impactful results for clients in Asia and globally.
We are now expanding our BD and Community Ops teams.
The Role: Community Moderator (36k–90k)
We’re hiring a community moderator to support client communities across Telegram, Discord, and X.
This is a front-line, user-facing role requiring empathy, high engagement, and strong judgment.
Responsibilities
Moderate multiple client communities to ensure safety, clarity, and engagement.
Respond to user questions, coordinate AMA/announcement schedules, post updates.
Keep communities active during key moments: launches, airdrops, campaigns, content releases.
Identify community issues or risks early and escalate appropriately.
Summarize community sentiment and user feedback for internal strategy teams.
Maintain tone, credibility, and professionalism when interacting with users.
Requirements
Prior experience moderating Web3 communities or Web2 social groups.
Familiarity with crypto user behavior, culture, and community patterns.
Excellent written communication and quick response ability.
High reliability; able to cover activity across Asian time zones.
Familiarity with the Southeast Asia KOL landscape, with strong existing relationships preferred.
Bonus
Ability to create short-form content or memes.
Multilingual (EN + CN preferred).
Experience with community analytics tools.
Business Development Manager
We are a boutique, Asia-based Web3 marketing agency working with early-stage and growth-stage crypto projects across DeFi, infrastructure, consumer apps, and gaming.
Our team has executed campaigns with leading L1/L2 ecosystems, DeFi protocols, and community-driven projects.
We focus on narrative design, community activation, cross-market growth, and delivering impactful results for clients in Asia and globally.
We are now expanding our BD and Community Ops teams.
The Role : Business Development Manager (75k-150k)
We’re looking for an energetic, relationship-driven BD Manager to help us expand our client base across Asia, Europe, and emerging markets.
You will represent the agency, identify growth opportunities, and build long-term relationships with founders, marketing teams, and communities.
Responsibilities
Identify and reach out to potential clients across DeFi, L1/L2, GameFi, infrastructure, and consumer crypto.
Manage inbound leads and maintain ongoing partner relationships.
Develop proposals for marketing, community growth, content strategy, and campaign execution.
Attend virtual and in-person events; represent the agency in AMAs, panels, or client calls.
Create collaboration opportunities with ecosystems, media outlets, KOL networks, and community groups.
Work closely with internal teams (content, community, strategy) to align solutions with client needs.
Requirements
1–3 years of BD, partnerships, or client-facing experience (Web3 preferred).
Strong communication and negotiation skills.
Understanding of crypto communities, social platforms, and narrative-driven marketing.
Comfortable working in a fast-paced, global, remote environment.
English required; Asian language fluency is a strong plus.
Familiarity with Southeast Asia Web3 projects, with strong relationships with project teams preferred.
Bonus
Experience in a Web3 agency, marketing firm, or KOL network.
Existing network of founders, CMOs, or BD leads within crypto.
Familiarity with China/SEA/India/Korea/Japan market dynamics.