Product Marketing Lead, DEX

Overview

The company prioritizes candidates with current authorization to work in Singapore, without the need for visa sponsorship. At OKX, innovation drives our financial solutions, with a focus on blockchain technology. Our global presence spans over 180 countries, serving millions of users with cutting-edge products and a commitment to revolutionizing the financial space. We value diversity, inclusion, and social responsibility, encompassing over 3,000 employees worldwide.

About Us

OKX is at the forefront of technology-driven solutions, reshaping systems through digital asset exchanges and blockchain ecosystems. Our dedication to innovation and social welfare initiatives sets us apart as we empower users to explore the Web3 space. By fostering a culture of diversity and inclusion, we aim to shape the future of financial access through blockchain and decentralized finance.

Role Summary

Joining our Product Marketing team, you will play a vital role in crafting compelling messages for customers and prospects, ensuring alignment between product and marketing functions. Your responsibilities will involve developing strategic marketing plans for our Decentralised Exchange (DEX) suite, focusing on driving adoption and user growth within the blockchain industry. Your insights will shape product positioning and help guide our GTM strategies to accelerate business opportunities.

Responsibilities

• Develop and execute comprehensive marketing strategies for OKX's DEX products, emphasizing decentralized technology adoption in the blockchain ecosystem.
• Refine OKX's Onchain Trading strategies using blockchain expertise to differentiate our offerings.
• Collaborate with cross-functional teams to maintain cohesive branding and messaging aligned with user expectations and decentralized web principles.
• Utilize data to track campaign performance, providing insights for future optimization and identifying new growth opportunities.
• Voice customer insights to influence product roadmap and prioritization.

Requirements

• 7+ years of experience in marketing, product management, and go-to-market programs.
• Proven ability to develop and scale GTM initiatives with strong project management skills.
• Exceptional communication skills to convey strategies effectively and outline detailed plans.
• Strong problem-solving abilities with an adaptive approach to challenges.
• Action-oriented mindset with attention to detail while focusing on strategic objectives.
• Enjoys collaborative environments and inspires cross-functional teamwork.

Preference

• Experience and interest in DEX technology is preferred.

Benefits

• Competitive compensation package.
• Learning & development programs and education subsidies.
• Team-building activities and events.
• Wellness and meal allowances.
• Comprehensive healthcare coverage for employees and dependents.