Product Marketing Manager
About Keyfactor
Our focus at Keyfactor is to create a connected society grounded in trust, emphasizing identity-first security for both machines and humans. Trusted by over 1,500 companies globally, our aim is to facilitate rapid establishment and maintenance of digital trust at scale. At Keyfactor, we are consistently recognized as a Best Place to Work, thanks to our exceptional team members who nurture our culture throughout our expansion.
Location: United States; Remote, EST or CST
Experience: Mid-Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
About the Team
The Product Marketing team at Keyfactor focuses on driving growth by providing strategic customer and market insights, compelling storytelling, and leading the go-to-market strategies for our range of solutions. This role is cross-functional, involving close collaboration with Product and Engineering, Sales, Channel, Enablement, Growth and Field Marketing, and Customer Success. The team works across the product and customer lifecycle, from shaping the product to enhancing customer experience and driving solution adoption.
Job Summary
We are seeking a talented and motivated product marketer to craft the narrative for target industries and regulatory standards, lead product launches and adoption, and enable sales and marketing teams with value-centric messaging. Responsibilities include developing messaging and positioning, creating relevant content for specific industries, use cases, and regulations, and collaborating with various departments to enhance overall awareness, pipeline, and revenue among Keyfactor’s existing and potential customers.
Applicants must be either a US citizen or US permanent resident.
What You’ll Do:
- Storybuilder: Develop meaningful narratives that resonate with target buyer personas and industry segments, with strong written communication skills.
- Storyteller: Tailor communication to effectively engage buyers and users, demonstrating empathy and excellent verbal communication skills.
- Organization: Manage complex, cross-functional projects efficiently to ensure work streams are on track.
- Data-Driven: Utilize data and insights proactively to identify opportunities and drive results.
- Ambitious: Thrive in a fast-paced, high-growth environment and eager to make a positive impact.
- Team Player: Collaborate with product marketers and other teams at Keyfactor to execute strategic projects effectively.
Responsibilities:
- Develop messaging and positioning for Keyfactor solutions aligned with relevant industries and compliance regulations.
- Enable sales and marketing teams to grasp product value and competitive differentiators through research, messaging, and enablement.
- Collaborate with growth and field marketing teams to create compelling messaging, content, webinars, and virtual events.
Minimum Requirements:
- 5+ years of product marketing experience
- Preferably, experience in SaaS and cybersecurity
- Strong verbal and written communication skills, adept at translating technical features into benefits for a mixed audience.
Compensation: Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
At Keyfactor, we foster teams that constantly endeavor to improve. You will face daily challenges and be provided with opportunities for personal and professional growth. We offer a blend of autonomy and structure to create an entrepreneurial environment conducive to creativity and innovation.
Our Core Values
At Keyfactor, our core values guide how we conduct business and what we seek in team members:
Trust: We prioritize trust and openness, crucial for delivering security solutions to customers.
Customers: We operate with a customer-centric perspective, prioritizing the security interests of our clients.
Innovation: We continuously strive to stay ahead of the innovation curve through investment and focus.
Agility: Embracing change, we navigate new variables while pursuing strategic goals.
Respect: Respect, inclusivity, equity, empathy, and openness unite us.
Teamwork: Success requires teamwork, and we pride ourselves on working cohesively towards common goals.
Keyfactor is an equal opportunity employer, committed to promoting diversity and supporting individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities can request accommodations from Keyfactor’s People team at any time.
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