Product Marketing Manager
Costa Rica +1
Full time
Remote
Compensation is not specified
Role
Product Marketing Manager
Description
About Keyfactor
Our focus at Keyfactor is to create a connected society grounded in trust, emphasizing identity-first security for both machines and humans. Trusted by over 1,500 companies globally, our aim is to facilitate rapid establishment and maintenance of digital trust at scale. At Keyfactor, we are consistently recognized as a Best Place to Work, thanks to our exceptional team members who nurture our culture throughout our expansion.
Location: United States; Remote, EST or CST
Experience: Mid-Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
About the Team
The Product Marketing team at Keyfactor focuses on driving growth by providing strategic customer and market insights, compelling storytelling, and leading the go-to-market strategies for our range of solutions. This role is cross-functional, involving close collaboration with Product and Engineering, Sales, Channel, Enablement, Growth and Field Marketing, and Customer Success. The team works across the product and customer lifecycle, from shaping the product to enhancing customer experience and driving solution adoption.
Job Summary
We are seeking a talented and motivated product marketer to craft the narrative for target industries and regulatory standards, lead product launches and adoption, and enable sales and marketing teams with value-centric messaging. Responsibilities include developing messaging and positioning, creating relevant content for specific industries, use cases, and regulations, and collaborating with various departments to enhance overall awareness, pipeline, and revenue among Keyfactor’s existing and potential customers.
Applicants must be either a US citizen or US permanent resident.
What You’ll Do:
- Storybuilder: Develop meaningful narratives that resonate with target buyer personas and industry segments, with strong written communication skills.
- Storyteller: Tailor communication to effectively engage buyers and users, demonstrating empathy and excellent verbal communication skills.
- Organization: Manage complex, cross-functional projects efficiently to ensure work streams are on track.
- Data-Driven: Utilize data and insights proactively to identify opportunities and drive results.
- Ambitious: Thrive in a fast-paced, high-growth environment and eager to make a positive impact.
- Team Player: Collaborate with product marketers and other teams at Keyfactor to execute strategic projects effectively.
Responsibilities:
- Develop messaging and positioning for Keyfactor solutions aligned with relevant industries and compliance regulations.
- Enable sales and marketing teams to grasp product value and competitive differentiators through research, messaging, and enablement.
- Collaborate with growth and field marketing teams to create compelling messaging, content, webinars, and virtual events.
Minimum Requirements:
- 5+ years of product marketing experience
- Preferably, experience in SaaS and cybersecurity
- Strong verbal and written communication skills, adept at translating technical features into benefits for a mixed audience.
Compensation: Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
At Keyfactor, we foster teams that constantly endeavor to improve. You will face daily challenges and be provided with opportunities for personal and professional growth. We offer a blend of autonomy and structure to create an entrepreneurial environment conducive to creativity and innovation.
Our Core Values
At Keyfactor, our core values guide how we conduct business and what we seek in team members:
Trust: We prioritize trust and openness, crucial for delivering security solutions to customers.
Customers: We operate with a customer-centric perspective, prioritizing the security interests of our clients.
Innovation: We continuously strive to stay ahead of the innovation curve through investment and focus.
Agility: Embracing change, we navigate new variables while pursuing strategic goals.
Respect: Respect, inclusivity, equity, empathy, and openness unite us.
Teamwork: Success requires teamwork, and we pride ourselves on working cohesively towards common goals.
Keyfactor is an equal opportunity employer, committed to promoting diversity and supporting individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities can request accommodations from Keyfactor’s People team at any time.
Skills Required
Keyfactor
Website
www.keyfactor.comCompany size
Not specified
Location
United States
Description
Not specified
Bitget
Institutional Business Development Specialist (Remote)
Full time
Remote
About us
Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.
Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.
We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!
What you'll do
Target market and customer identification: Focus on identifying and contacting potential market makers, brokers and other customer groups who use API as their main trading tool, understand their business needs, and establish and maintain long-term cooperative relationships.
Business negotiation and cooperation promotion: Lead the business negotiation process to ensure that cooperation terms are fair and reasonable, effectively promote the conclusion of cooperation agreements, and enhance customer satisfaction and loyalty.
Market insights and strategy formulation: Continuously track and analyze the dynamics of the API trading market, competitor strategies and changes in customer needs, and provide data support and suggestions for the company's product iterations and market strategies.
Customer support and relationship maintenance: Provide technical support and business consultation to customers in the process of using APIs, solve customer problems, enhance customer stickiness, and promote continued business growth.
Performance achievement and team contribution: Set and achieve personal and team business development goals, including but not limited to key performance indicators such as the number of new customers and API transaction volume growth.
What you'll need
Educational background: Bachelor degree or above, finance, computer, information technology, marketing and other related majors are preferred.
Work experience: At least 3 years of relevant work experience in BD/sales in financial institutions, Internet companies or blockchain industries. Applicants with successful cases of connecting with API customers such as market makers and brokers will be given priority.
Professional knowledge: Familiar with the cryptocurrency market, understand basic concepts such as API trading systems, high-frequency trading, quantitative trading, etc., and have a certain understanding of blockchain technology. Have basic IT knowledge and be able to understand technical details such as API interfaces and data transmission to facilitate effective communication with customers.
Communication skills: Have excellent business negotiation and interpersonal skills, and be able to accurately grasp customer needs and provide solutions that meet their business needs.
Market acumen: Highly sensitive to market trends and industry dynamics, able to quickly adapt to market changes and formulate effective market strategies.
Teamwork and leadership: Have a strong sense of responsibility and teamwork spirit, be able to work efficiently in a fast-paced, high-pressure environment, and have certain team leadership skills.
Language ability: Fluent communication skills in Chinese and English, able to communicate with international partners without barriers. Bonus points for those with other language skills.
Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.
Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.
We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!
What you'll do
Target market and customer identification: Focus on identifying and contacting potential market makers, brokers and other customer groups who use API as their main trading tool, understand their business needs, and establish and maintain long-term cooperative relationships.
Business negotiation and cooperation promotion: Lead the business negotiation process to ensure that cooperation terms are fair and reasonable, effectively promote the conclusion of cooperation agreements, and enhance customer satisfaction and loyalty.
Market insights and strategy formulation: Continuously track and analyze the dynamics of the API trading market, competitor strategies and changes in customer needs, and provide data support and suggestions for the company's product iterations and market strategies.
Customer support and relationship maintenance: Provide technical support and business consultation to customers in the process of using APIs, solve customer problems, enhance customer stickiness, and promote continued business growth.
Performance achievement and team contribution: Set and achieve personal and team business development goals, including but not limited to key performance indicators such as the number of new customers and API transaction volume growth.
What you'll need
Educational background: Bachelor degree or above, finance, computer, information technology, marketing and other related majors are preferred.
Work experience: At least 3 years of relevant work experience in BD/sales in financial institutions, Internet companies or blockchain industries. Applicants with successful cases of connecting with API customers such as market makers and brokers will be given priority.
Professional knowledge: Familiar with the cryptocurrency market, understand basic concepts such as API trading systems, high-frequency trading, quantitative trading, etc., and have a certain understanding of blockchain technology. Have basic IT knowledge and be able to understand technical details such as API interfaces and data transmission to facilitate effective communication with customers.
Communication skills: Have excellent business negotiation and interpersonal skills, and be able to accurately grasp customer needs and provide solutions that meet their business needs.
Market acumen: Highly sensitive to market trends and industry dynamics, able to quickly adapt to market changes and formulate effective market strategies.
Teamwork and leadership: Have a strong sense of responsibility and teamwork spirit, be able to work efficiently in a fast-paced, high-pressure environment, and have certain team leadership skills.
Language ability: Fluent communication skills in Chinese and English, able to communicate with international partners without barriers. Bonus points for those with other language skills.
Payment in Crypto
Bitget
Affiliate & Influencer Marketing Specialist (Remote)
Full time
Remote
What you'll do
Identify and establish partnerships with local KOLs, influencers, communities, and relevant projects to enhance the company’s presence in the local market and drive user acquisition and trading volume growth.
Maintain strong, long-term relationships with KOLs and marketing partners to ensure sustainable collaboration.
Oversee the implementation and performance of KOL marketing initiatives; track, analyze, and optimize results to maximize ROI and channel efficiency.
Stay up-to-date with local industry trends, competitor strategies, and market dynamics, and take appropriate actions accordingly.
What you'll need
Diploma or Bachelor's degree in Business, Marketing, or a related field.
Minimum of 2–3 years of relevant experience in a similar industry.
Strong interpersonal skills with a proven ability to build and maintain professional relationships.
Deep understanding of affiliate and influencer marketing within the industry.
Excellent verbal and written communication skills.
Fluency in English is required.
Able to perform well under pressure with strong execution capabilities.
Identify and establish partnerships with local KOLs, influencers, communities, and relevant projects to enhance the company’s presence in the local market and drive user acquisition and trading volume growth.
Maintain strong, long-term relationships with KOLs and marketing partners to ensure sustainable collaboration.
Oversee the implementation and performance of KOL marketing initiatives; track, analyze, and optimize results to maximize ROI and channel efficiency.
Stay up-to-date with local industry trends, competitor strategies, and market dynamics, and take appropriate actions accordingly.
What you'll need
Diploma or Bachelor's degree in Business, Marketing, or a related field.
Minimum of 2–3 years of relevant experience in a similar industry.
Strong interpersonal skills with a proven ability to build and maintain professional relationships.
Deep understanding of affiliate and influencer marketing within the industry.
Excellent verbal and written communication skills.
Fluency in English is required.
Able to perform well under pressure with strong execution capabilities.
Payment in Crypto
bitcastle .
Trader (Crypto)
Manila, Philippines
Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeTrader (Crypto) to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Provide data support to business teams by analyzing user/customer data, trans- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
Execute cryptocurrency spots for clients
Drive client engagement through consistent, proactive outreach and maintain relationships through personalized market insights, risk management guidance, and strategic engagement tailored to clients' objectives and risk appetite
Initiate regular communication during market events to provide timely perspectives and updates
Demonstrate strong P&L accountability and maintain a focus on revenue generation
Record client interactions and trade executions accurately and timely
Track regulatory developments affecting cryptocurrency markets and update relevant stakeholders
Requirements:
At least 1-2 years of experience working as a Trader in a cryptocurrency exchange
Understanding of financial markets and trading principles
Strong communication skills with the ability to build client trust
Ability to translate market information into relevant client insights
Strategic approach to client service with commercial acumen focused on revenue opportunities
Basic knowledge of blockchain technology and crypto markets
Preferred Qualification:
Personal cryptocurrency trading experience
Experience at investment banks, brokerages, or crypto trading institutions
Knowledge of traditional financial products
Familiarity with crypto market structure and key participants
Experience with major crypto exchanges and trading platforms
Experience using trading terminals and order management systems
bitcastle .
Japan Marketing Director (Japanese Speaking)
Manila, Philippines
Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-TimeJapan Marketing Director to join our team.
About the Role:
We are looking for a Trader to join the Bitcastle team. In this role, you will execute cryptocurrency spots, engage with institutional clients, and provide timely market insights to support their trading decisions. You will be responsible for trade execution, risk management, and ensuring high-quality client service aligned with Bitcastle’s growth objectives.
Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
Develop and execute promotions and content for email and website marketing
Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
Requirements:
Native or N1 Japanese language proficiency
Experience in all aspects of digital marketing, from organic marketing channels to advertising
Experience as a CMO or in a similar strategic marketing leadership role
Experience in cryptocurrency web advertising or digital marketing operations
Has experience in creating banners, videos, etc.
Preferred Qualification:
Has knowledge and interest in the world of cryptocurrency and blockchain
Pays attention to detail and has the ability to perform work to a high standard
Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
Has willingness to deliver results in a fast-paced environment
bitcastle .
Business Development (Japanese Speaking) (Forex)
Manila, Philippines
Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills
Bitcastle is a cryptocurrency exchange and Forex (FX) platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Business Development (Forex) to join our team.
About the Role:
We are looking for a Business Development Executive to identify new business opportunities, expand and execute strategic partnerships, and drive sales initiatives in the forex trading space. You will manage the entire sales pipeline, collaborate with internal teams, and stay updated on market trends to support the company’s growth and revenue objectives.
Identify new business opportunities and expand strategic partnerships in the forex industry
Look for new sales opportunities in the forex trading market
Manage the full sales pipeline, including researching, sourcing, contacting, negotiating, converting, and following up with clients
Liaise and coordinate with marketing, product, customer support, and operations teams to ensure smooth delivery of products and services
Assess and monitor key indicators of forex market projects and evaluate the effectiveness of partnership and campaign initiatives
Monitor market trends and conduct R&D in the forex market
Requirements:
Min N2 Japanese language proficiency
Minimum 1 year of business development or sales experience in the forex or financial trading industry
Familiarity with forex trading platforms and industry operations
Ability to develop global customer relationships independently
Preferred Qualification:
Experience working with international clients in the forex industry
Japanese language proficiency (good to have)
Existing network of contacts within the forex or financial trading ecosystem
Strong negotiation and presentation skills