Product Marketing Manager

We are a dedicated team of innovators and researchers committed to empowering enterprises and developers worldwide to leverage and innovate on decentralized systems.

Our expertise encompasses a wide range of areas, including Ethereum and Starknet protocol engineering, layer-2 solutions, cryptography research, protocol development, decentralized finance (DeFi), security auditing, formal verification, real-time monitoring, smart contract development, and dapps and enterprise engineering.

Collaborating with renowned entities such as Ethereum Foundation, Starknet Foundation, and other industry leaders, we are focused on addressing complex challenges within the blockchain space. Currently, our team consists of over 350 professionals working remotely across more than 66 countries.

Suitable Candidate

We are in search of a seasoned and strategic Product Marketing Manager to spearhead the go-to-market strategy and execution for our groundbreaking blockchain products and services. As a member of our team, you will play a pivotal role in defining the positioning, messaging, and introduction of our products. You will closely liaise with product, marketing, and sales teams to drive adoption, growth, and success.

The ideal candidate should have a successful track record of strategizing and implementing product marketing initiatives within the blockchain sector. A deep understanding of the market dynamics, target audience, and competitive landscape is essential. Moreover, strong skills in translating product features into compelling value propositions, crafting engaging content, and enabling effective communication for sales teams are key.

Core Responsibilities

• Conceptualize and execute go-to-market strategies for our blockchain products and services.
• Undertake market research and competitive analysis to identify opportunities and unique selling points.
• Collaborate with product teams to shape roadmaps, prioritize features, and gather customer insights.
• Develop impactful product messaging and content for effective communication of product value.
• Oversee product launch plans and facilitate cross-functional efforts for successful launches and continuous growth.
• Train and empower sales teams regarding product messaging, value propositions, and competitive differentiators.
• Analyze product performance metrics and customer feedback to optimize positioning and guide future strategies.

Essential Qualifications

1. Minimum of 7 years of product marketing experience, with at least 3 years focused on marketing blockchain or cryptocurrency products.
2. Proven track record of successfully strategizing and executing go-to-market plans for blockchain or cryptocurrency products.
3. In-depth knowledge of the blockchain and cryptocurrency market landscape, including players, technologies, trends, and customer needs.
4. Strong communication and storytelling abilities to create engaging and resonant product messaging.
5. Proficient in data analysis to derive insights and inform strategic decisions.
6. Excellent teamwork and leadership skills, capable of fostering collaboration and driving alignment within cross-functional teams.
7. Bachelor's degree in marketing, business, or related field. MBA or relevant advanced degree is considered a plus.

Desirable Qualifications

1. Experience with agile product development methodologies and close collaboration with product management teams.
2. Familiarity with marketing automation and CRM tools like Hubspot, Marketo, or Salesforce.
3. Proficiency in product-led growth strategies and user acquisition tactics in the blockchain sector.
4. Demonstrated ability to launch and scale successful blockchain products globally.
5. Thought leadership and public speaking experience at industry events and conferences.
6. Technical background or understanding of blockchain architecture, consensus mechanisms, and smart contracts.