Regional Branding Manager - GC
Binance is a prominent global blockchain ecosystem known for being the force behind the world’s largest cryptocurrency exchange in terms of trading volume and user base. Trusted by over 300 million individuals across 100+ countries, we prioritize industry-leading security, transparent user fund management, fast trading engine, extensive liquidity, and a diverse range of digital-asset products. Our offerings span across trading, finance, education, research, payments, institutional services, Web3 features, and more. Harnessing the potential of digital assets and blockchain technology, we aim to establish a inclusive financial ecosystem that promotes financial freedom and enhances financial access globally.
Responsibilities
- Evaluate and select partners that align with the company’s vision.
- Negotiate to secure brand partnership opportunities in line with business goals.
- Create and implement partnership strategies and activation plans.
- Work collaboratively with various teams, such as Brand Marketing, Communications, Insights, Design, Content, Data, Product, Social Media, and Legal to develop annual plans covering product-market fit, goal setting, budget allocation, and channel strategy.
- Establish data-driven objectives and assess campaign performance in the short and long term.
- Manage intricate global budgets to maximize return on investment.
- Provide industry insights, market intelligence, and product knowledge.
- Guide regional and local brand teams to enhance overall marketing operational excellence.
- Oversee complex projects and address key business challenges.
- Demonstrate proactive, resourceful, and action-oriented approaches.
Requirements
- Minimum of 5 years of experience in brand partnerships and marketing, preferably in sports, music, entertainment partnerships, or sponsorships.
- Proficiency in project management, strategic planning, relationship-building, and storytelling.
- Sound understanding of brand culture, vision, and the strategic significance of partnerships.
- Blend of creativity and data-driven decision-making.
- Strong skills in project management, communication, coordination, and cross-functional collaboration.
- Previous exposure to the cryptocurrency industry or knowledge of Web3 and U.S. equities is beneficial.
- Discerning aesthetic judgment and content sensibility, coupled with a strong sense of ownership and adaptability to fast-paced environments.
- Intellectual curiosity and a commitment to continuous learning.
- Fluency in English/Mandarin required for coordination with international partners and stakeholders; additional languages are advantageous.
Binance offers a unique opportunity to be part of the world’s leading blockchain ecosystem, collaborating with a diverse and talented global workforce in a user-focused organization with a flat structure. You will engage in dynamic projects with autonomy within an innovative setting, benefitting from a results-driven work environment that encourages career development and continual learning. We provide competitive compensation and company benefits, with work-from-home arrangements subject to the nature of business team operations. Binance is dedicated to promoting diversity in the workplace, believing it is integral to our success.
