Overview

A vibrant startup specializing in children's toys is in search of an experienced Senior Marketing Manager to spearhead marketing endeavors and enhance business growth. This position entails a mix of strategic planning and hands-on implementation, requiring a profound grasp of digital marketing, customer behavior, and data analytics.

Responsibilities

Develop comprehensive marketing strategies in line with business goals
Create and manage annual marketing budgets
Lead the development of marketing calendars and campaign timelines
Supervise all digital marketing channels, including social media, email, and content marketing
Manage relationships with digital marketing agencies and vendors
Map and enhance the customer journey through every touchpoint
Develop customized marketing campaigns for diverse customer segments
Implement customer feedback loops to boost marketing efficiency
Establish detailed marketing dashboards to track KPIs
Conduct regular performance assessments and optimize campaigns
Present results to stakeholders and the leadership team

Requirements

Minimum 10 years of marketing experience, preferably in startup or high-growth settings, showcasing adaptability and success in fast-paced, evolving business landscapes with a demonstrated ability to scale marketing operations
Extensive experience in B2C marketing, particularly within entertainment or education sectors
Exceptional English communication skills, both written and verbal
Capability to work autonomously and lead teams effectively

Sales & Marketing Jobs in Web3 in Taipei