Senior Copywriter
Job Description
About the role:
We are searching for an exceptionally talented and experienced Senior Copywriter to join our Growth Creative Team. As a senior member of the team, you will take the lead in creating captivating content for various channels, such as advertisements, CRM communications, and campaign blog articles. This role requires proficiency in AI tools and offers the flexibility of remote work, allowing effective collaboration from any location.
Responsibilities:
- Develop innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
- Understand content writing for various advertising platforms, such as Twitter, Instagram, TikTok, Google, etc.
- Collaborate with the Growth team, including Acquisition, CRM, and Data Analytic teams, to deliver effective copywriting solutions.
- Research and generate ideas to create engaging messages for target audiences.
- Create personalized, segmented messaging for different customer groups, emphasizing the importance of targeting specific segments with relevant content to increase engagement and conversions.
- Write content in various formats, including push notifications, pop-up messages, emails, and other CRM channels.
- Adapt and refine existing content for different purposes.
- Set the tone and drive creativity, ensuring collaboration with the Project Manager and Creative team.
- Stay up-to-date with trends and news to identify content opportunities.
- Gather input and validate content with internal teams.
- Ensure consistency and quality across all written materials.
- Mentor and guide junior writers, providing feedback and supporting their skill development.
- Take ownership of projects from concept to delivery, aligning with brand guidelines and exceeding expectations.
- Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
- Utilize AI tools to develop compelling visuals and content.
Requirements:
- Minimum 6 years of experience in fin-tech/ blockchain content writing.
- Exceptional writing skills and demonstrated ability to create impactful content.
- Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- In-depth understanding of the crypto landscape, cryptocurrencies, blockchain technology, industry trends, and target audience interests and preferences.
- Strong creative writing skills to craft engaging and persuasive copy for various purposes, including product descriptions, CRM communications, and ad campaigns. Ability to create compelling storytelling, brand messaging, and effective calls-to-action.
- Proficiency in writing for different channels and formats, such as social media, websites, emails, push notifications, and other CRM platforms. Ability to adapt tone, style, and content to each specific channel.
- Strategic thinking to develop copywriting approaches aligned with business objectives, target audience needs, and campaign goals. Ability to tailor messaging for different customer segments and lifecycle stages.
- Experience collaborating with cross-functional teams, such as designers, product managers, and CRM specialists, for effective campaign execution. Strong collaboration and communication skills to maintain brand consistency.
- Analytical mindset with an understanding of data-driven decision-making. Ability to analyze campaign performance, optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics.
- Adaptability and flexibility to work in a fast-paced environment with shifting priorities and tight deadlines. Open to feedback and iteration.
- Leadership skills to mentor and guide junior copywriters, provide feedback, share industry best practices, and contribute to the growth of the team.
Who you are:
- Seasoned motion graphics professional with a passion for pushing the boundaries of visual storytelling.
- Portfolio showcasing the ability to craft visually compelling narratives through motion design.
- Natural leadership abilities, finding fulfillment in guiding and inspiring a team of designers.
- Thrive in a collaborative environment, valuing input from team members and stakeholders to deliver exceptional results.
- Humble and open-minded, willing to embrace better ideas and tackle challenges with a strong "get things done" attitude.
- Proactive and efficient.
- Passionate and hungry for more.
- Proficient in spoken and written English.
- Creative and fun!
Life @ Crypto.com:
- Empowered to think big. Explore new opportunities and work with a talented, ambitious, and supportive team.
- Transformational and proactive working environment that empowers employees to find thoughtful and innovative solutions.
- Growth from within, fostering personal and professional development.
- Supportive work culture where colleagues help and support each other.
- One cohesive team, engaging stakeholders to achieve the ultimate goal of cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
- Competitive salary
- Attractive annual leave entitlement, including birthday and work anniversary
- Opportunity for internal mobility to pursue different career paths
- Work perks, such as a Crypto.com visa card
Our Crypto.com benefits packages vary depending on region requirements. Learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com is the world's fastest-growing global cryptocurrency platform, serving over 80 million customers. We are committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs. Our focus combines security, privacy, and compliance to create a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunity employer and advocates for diversity and inclusion. We seek candidates with diverse backgrounds, perspectives, and skills to strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
