Senior CRM Manager

We seek to democratize access to digital assets and ensure their security on a global scale.

Join our mission.

Founded in 2014, Ledger is a leading digital asset and Web3 platform. Our Ledger Nanos secure over 20% of the world's crypto assets. With headquarters in Paris and Vierzon, along with offices in the UK, US, Switzerland, and Singapore, we have a talented team of 500+ professionals working on a range of products and services. Our goal is to empower individuals and businesses to securely purchase, store, exchange, grow, and manage crypto assets. Our Ledger hardware wallets have already been sold in 200 countries with over 6 million units shipped.

At Ledger, we embody key values that set us apart: Pragmatism, Audacity, Commitment, Trust, and Transparency. Learn more about how our employees embody these values [refer to link from the original description].

You will play a crucial role in leveraging CRM channels to boost revenue growth by enhancing users' engagement with Ledger Live's trading capabilities. Your responsibilities will encompass designing and executing activation and engagement initiatives that drive trading activity, elevate user frequency, and optimize revenue. This role demands a strong grasp of web3 trading behaviors within trading or wallet environments, sound commercial insight, and the ability to transform strategic objectives into effective CRM campaigns.

Your Responsibilities:

• Strategic Revenue Growth through CRM: Develop and implement impactful CRM strategies to enhance revenue through activation and sustenance of Ledger Live's trading services.
• User Lifecycle Management for Traders: Create user lifecycle strategies to nurture users from trading interest to becoming active traders within the Ledger ecosystem.
• Trading Feature Activation Programs: Devise and implement onboarding programs that efficiently introduce users to Ledger's trading features and drive initial adoption.
• Revenue Optimization: Plan and conduct A/B testing on various CRM elements to optimize for increased trading activity and revenue.
• Cross-Functional Collaboration for Revenue Goals: Collaborate closely with product, marketing, sales, and analytics teams to align CRM efforts with revenue targets and ensure a seamless user journey promoting trading.

Qualifications:

• 5+ years of experience in CRM management/growth with a proven track record of driving revenue through activation and engagement initiatives, preferably in financial services, brokerage, or cryptocurrency trading platforms.
• Demonstrated success in developing and executing CRM strategies targeting the adoption of revenue-generating features.
• Strong commercial acumen and a deep understanding of CRM's direct impact on revenue metrics.

Benefits:

• Equity: Receive stock options to share in our growth.
• Flexibility: Enjoy a hybrid work policy for a better work-life balance.
• Social: Engage in frequent social events, and access snacks and drinks.
• Healthcare: Comprehensive medical, dental, and vision care coverage.
• Well-being: Access personal development opportunities, coaching, and fitness programs.
• Paid Leave: Five weeks of annual paid leave, in addition to national holidays and RTT days.
• High-Tech Resources: Access high-performance office equipment and gadgets, including Apple products.
• Transportation: Ledger reimburses a portion of your preferred transportation expenses.
• Employee Discounts: Benefit from discounts on all company products.

We are committed to being an equal opportunity employer, welcoming individuals of all backgrounds without any form of discrimination based on gender, ethnicity, religion, sexual orientation, social status, disability, or age.