Senior CRM Manager

We're dedicated to making digital assets easily accessible and secure for all individuals.

Founded in 2014, Ledger is a leading global platform for digital assets and Web3 technology. Protecting over 20% of the world's cryptocurrency assets through Ledger Nanos, we operate from our main offices in Paris and Vierzon, with additional presence in the UK, US, Switzerland, and Singapore. Led by a team of more than 500 professionals, we develop various products and services that empower individuals and businesses to securely purchase, store, exchange, grow, and manage crypto assets. Our hardware wallet line, which has sold over 6 million units across 200 countries, underscores our commitment to innovation and security.

Embarking on this mission are team members who adhere to our core values – Pragmatism, Audacity, Commitment, Trust, and Transparency, shaping the foundation of our work.

You will strategically utilize CRM channels to drive revenue growth by enhancing user engagement with Ledger Live's trading functionalities. Your key responsibilities will involve creating and executing activation and engagement strategies that promote trading activity, boost user trading frequency, and maximize revenue. This role demands a solid grasp of web3 trading behavior within a trading or wallet setting, a keen business sense, and the capability to translate strategic aims into effective CRM initiatives.

Your Responsibilities

• Developing CRM Strategies for Revenue Growth: Plan and execute impactful CRM strategies aimed at boosting revenue through the activation and ongoing engagement of Ledger Live's trading services.
• User Lifecycle Management in Trading: Devise and implement user lifecycle strategies that guide users from initial trading interest to becoming high-value active traders within the Ledger ecosystem.
• Activation Programs for Trading Features: Create and implement onboarding and activation programs that introduce users to Ledger’s trading features and promote their initial engagement.
• Optimizing Revenue Generation: Conduct A/B testing on various CRM elements (messaging, offers, timing, channels) to optimize for increased trading activity and revenue generation.
• Collaboration for Revenue Targets: Collaborate closely with product, marketing, sales, and analytics teams to align CRM initiatives with overall revenue goals, ensuring a seamless user experience that fosters trading activity.

Qualifications

• 5+ years in CRM Management/Growth: Proven track record of driving revenue growth through activation and engagement programs, ideally within financial services apps, brokerages, or cryptocurrency trading platforms.
• Experience in CRM Strategies: Successful development and execution of CRM and growth strategies focused on boosting the adoption and usage of revenue-generating features.
• Commercial Acumen: Strong business acumen and deep understanding of how CRM activities impact revenue metrics.
• Crypto Industry Exposure: Demonstrated experience in the crypto industry, either professionally or personally.

Benefits

• Equity Options: Incentive stock options ensure you can share in our success.
• Flexibility: Hybrid work policy.
• Social Engagement: Regular social events and office snacks provided.
• Medical Insurance: Comprehensive health insurance offering extensive coverage.
• Well-being Support: Receive personal development, coaching, and fitness support.
• Paid Leave: Enjoy 28 days of paid leave annually, plus national holidays.
• High-Tech Environment: Access to high-performance office equipment and gadgets, including Apple products.
• Transport Reimbursement: Ledger covers part of your transportation costs.
• Employee Discounts: Benefit from a discount on all our products.

We are committed to upholding equal opportunity employment practices and welcome candidates from diverse backgrounds, without regard to gender, ethnicity, religion, sexual orientation, social status, disability, or age.