Job Description

We are looking for a Growth Acquisition Analyst who specializes in paid acquisition strategies. In this role, you will have a crucial role in driving customer acquisition, increasing brand visibility, and optimizing our growth strategies through paid marketing channels. Your responsibilities will include developing and executing comprehensive paid acquisition strategies, identifying new opportunities, and delivering measurable results.

Responsibilities

• Develop and implement effective paid advertising strategies to grow our customer base and drive revenue.
• Manage paid social media advertising campaigns on platforms such as Meta/Instagram/X (formerly known as Twitter).
• Create, manage, and optimize paid search (PPC) campaigns, with knowledge of Apple Search Ads as a plus.
• Plan and execute display advertising campaigns to enhance brand visibility and drive traffic.
• Effectively manage and allocate budgets for paid acquisition campaigns to maximize ROAS.
• Conduct A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels.
• Utilize data analytics tools to track and measure the performance of paid acquisition channels, and adjust strategies accordingly.
• Stay up-to-date with industry trends, competitor strategies, and emerging paid advertising platforms through competitive analysis.
• Generate regular reports and present findings and insights on the performance of paid acquisition efforts to stakeholders.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 4-10 years of experience in paid acquisition, including PPC, social media advertising, and display advertising.
• Proficiency in using paid advertising platforms such as Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication and presentation skills.
• Ability to work independently and in a team.
• A passion for staying updated with industry trends and best practices in paid acquisition.
• Strong interest in the crypto industry.

Hybrid

Life @ Crypto.com

• Empowered to think big. Explore new opportunities while working with a talented, ambitious, and supportive team.
• Transformational and proactive working environment that encourages employees to find innovative solutions.
• Growth from within, with opportunities to develop new skill sets for personal and professional growth.
• Supportive work culture where colleagues help and support one another.
• One cohesive team, engaging stakeholders to achieve the goal of Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits

• Competitive salary.
• Attractive annual leave entitlement (including birthday and work anniversary).
• Career alternatives through our internal mobility program.
• Work perks, including the Crypto.com visa card provided upon joining.

Our Crypto.com benefits packages vary depending on regional requirements. Please reach out to our talent acquisition team for more information.

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. We prioritize security, privacy, and compliance, and are committed to accelerating the adoption of cryptocurrency through innovation. We empower the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more about us at https://crypto.com.

Crypto.com is an equal opportunities employer, dedicated to creating an environment where opportunities are presented to everyone in a fair and transparent way. We value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Please note that personal data provided by applicants will be used for recruitment purposes only.