Senior Growth Acquisition Analyst
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Growth Hacker
Description
As a seasoned professional specializing in paid acquisition within a fast-growing Crypto organization, you will hold a vital position in driving customer growth, enhancing brand recognition, and refining growth strategies through paid marketing channels. Your role will involve crafting and executing comprehensive paid acquisition strategies, pinpointing fresh opportunities, and delivering tangible outcomes.
Responsibilities
- Paid App Advertising Strategy: Formulate and execute potent paid advertising strategies to expand our customer base and boost revenue.
- Agency Management: Collaborate with external agencies to propel projects toward goal achievement, overseeing resource planning and deployment.
- Social Media Advertising: Direct paid social media advertising campaigns on various platforms like Meta, Instagram, and formerly known as Twitter.
- Paid Search Campaigns: Develop, manage, and refine paid search (PPC) campaigns.
- Display Advertising: Strategize and implement display advertising initiatives to elevate brand visibility and drive traffic.
- Budget Management: Efficiently handle and allocate budgets for paid acquisition campaigns to optimize Return on Ad Spend (ROAS).
- A/B Testing: Execute A/B testing and experimentation to boost ad creative, landing pages, and conversion funnel performance.
- Data Analysis: Employ data analytics tools to monitor and gauge the efficacy of paid acquisition channels, making strategic adjustments as needed.
- Competitive Analysis: Stay abreast of industry trends, competitor strategies, and emerging paid advertising platforms.
- Reporting: Produce regular reports and deliver insights on the performance of paid acquisition endeavors to relevant stakeholders.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- 6-10 years of hands-on experience in paid acquisition, covering PPC, social media advertising, display advertising, and media buying.
- Proficiency in utilizing paid advertising platforms like Apple Search Ads, Google Ads, Facebook Ads Manager, etc. Familiarity with Appsflyer or other Mobile Measurement Partners (MMPs).
- Strong analytical acumen with a knack for interpreting data and steering data-driven decisions. Knowledge of Tableau is advantageous.
- Proficiency in A/B testing and conversion rate optimization.
- Exceptional communication and presentation capabilities.
- Ability to excel both independently and in a collaborative team environment.
- Enthusiasm for keeping pace with industry trends and optimal practices in paid acquisition.
- A keen interest in the crypto industry.
Skills Required
Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified