Senior Growth Manager, Paid Search
Do you have a passion for Paid Search and want to play a key role in a leading cryptocurrency company's growth and innovation journey? If this resonates with you, read on!
Join our dynamic team at a cryptocurrency company focused on expanding the adoption of digital currency through innovative products and client acquisition efforts. We are a trusted name in the industry, known for our focus on regulatory compliance, security, and privacy. Our advertising efforts span across various products, including crypto trading, stocks, sports, and prediction markets on a global scale.
We are seeking a skilled Paid Search and App Marketing professional to take charge of building and optimizing our global Search accounts. Your expertise in Google Ads and Apple Search Ads will drive campaign success, enabling rapid and comprehensive campaign development while continuously exploring growth opportunities.
As we aim for innovation and scalability, we need a specialist who can navigate advanced technologies and manage a diverse range of accounts. In return, you can expect unwavering technical support, access to abundant resources, constant product enhancements, and avenues for personal development. This role challenges you to make a significant impact and showcase your capabilities to the fullest.
Responsibilities:
- Campaign Management: Oversee paid search campaigns on major platforms, ensuring optimal performance on Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Drive user base expansion globally for web and app platforms, focusing on quality growth and maximizing ROI.
- Advanced Strategy Development: Develop and implement cutting-edge strategies at scale, including launching new product lines through strategy research.
- Cross-Functional Collaboration: Collaborate with data science and SEO teams to align marketing strategies with business goals effectively.
- Operational Excellence: Utilize leading paid search methodologies and tools to optimize large-scale operations for superior performance.
- Budget Management: Efficiently allocate and manage budgets across campaigns to achieve key performance indicators.
- Performance Optimization: Enhance creative assets, conversion rates, and landing pages for improved campaign effectiveness.
- Market Intelligence: Stay informed about industry trends and user behavior changes to keep campaigns competitive.
- Competitive Analysis: Conduct thorough competitive analysis within the financial sector to identify opportunities for strategy adjustments.
- Data-Driven Decision Making: Partner with analytics teams to leverage data insights for informed strategic decisions.
- Stakeholder Reporting: Present detailed reports on campaign performance and strategies to key stakeholders.
Requirements:
- Educational Background: Degree in Marketing, Business, Finance, or related fields.
- Hands-On Experience: Minimum of 5 years in hands-on paid search marketing, with proven experience in web and app growth.
- Industry Advantage: Previous experience in Finance or Tech industries is beneficial.
- Platform Expertise: Proficiency in Google Ads and Apple Search Ads with a track record of scaling global campaigns.
- Innovation Mindset: Passion for innovation and continuous improvement in the paid search landscape.
- Analytical Skills: Strong analytical abilities to interpret data and drive actionable strategies.
- Financial Management: Demonstrated ability to manage budgets effectively across various channels to meet growth targets.
We may utilize artificial intelligence tools to assess your application against the job requirements. These tools support our recruitment evaluation process by providing recommendations based on your submission but do not replace human judgment in final hiring decisions. For more information on personal data processing details, please reach out to us.
