Senior Growth Manager, Paid Search
Are you a proactive and experienced Paid Search specialist seeking an exciting opportunity?
At our company, we are dedicated to driving the adoption of cryptocurrency with a strong focus on innovation and growth through product development and customer acquisition. As a reputable leader in compliance, security, and privacy, we run advertising campaigns globally across a range of products from cryptocurrency trading to stocks and sports.
We are searching for a talented Paid Search and App Marketing professional to manage and optimize our global Search accounts efficiently. Proficiency in Google Ads and ASA engines is a must, with the ability to swiftly build and enhance campaigns while consistently seeking out opportunities for growth and experimentation.
To support our advanced and extensive initiatives, we require a specialist who is tech-savvy and adept at overseeing a diverse portfolio of accounts. In return, we guarantee top-tier technical support, access to resources, continuous product enhancement, and chances for individual development. This role offers an opportunity to push your limits and make a significant impact.
Responsibilities:
- Campaign Management: Oversee paid search campaigns on major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Drive global user base expansion for web and app platforms, focusing on high-quality growth, volume, and maximizing ROI.
- Advanced Strategy Development: Develop and implement innovative search strategies and operational models at scale.
- Cross-Functional Collaboration: Collaborate with data science and SEO teams to align marketing strategies with business goals.
- Operational Excellence: Optimize complex operations by utilizing industry-leading paid search methodologies and tools for superior performance.
- Budget Management: Proactively manage campaign budgets to ensure optimal ROI and achievement of performance goals.
- Performance Optimization: Enhance creative assets and conversion rates through refinement of landing pages, ad copy, keywords, and audiences.
- Market Intelligence: Stay abreast of industry trends and financial user behavior to keep campaigns competitive.
- Competitive Analysis: Conduct detailed benchmarking to identify market opportunities and fine-tune strategies.
- Data-Driven Decision Making: Collaborate with analytics teams to analyze performance metrics and drive strategic decision-making.
- Stakeholder Reporting: Prepare comprehensive reports on campaign performance and strategies for leadership.
Requirements:
- Educational Background: Degree in Marketing, Business, Finance or related field.
- Hands-On Experience: Minimum of 5 years’ experience in paid search marketing with proven success in web and app growth.
- Industry Advantage: Prior experience in Finance or Tech is a plus.
- Platform Proficiency: Expertise in Google Ads and Apple Search Ads with demonstrated success in global campaign scaling.
- Innovation Mindset: Passion for innovation, continuous learning, and excellence in paid search marketing.
- Analytical Skills: Strong analytical mindset to interpret data and drive actionable strategies.
- Financial Management: Ability to manage budgets effectively across diverse channels to achieve growth targets.
Please note that we utilize artificial intelligence tools to enhance our recruitment process, aiding our team in reviewing applications efficiently. These tools enhance but do not replace human judgment during the final hiring decisions. For more details on data processing, kindly reach out to us.
