Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)
Our Product Management team is responsible for driving product initiatives from concept to launch, making a global impact with product features. Collaborating with cross-functional teams including engineers, designers, analysts, and marketers is key to delivering exceptional products and features to our users.
Role Overview
We are seeking a Senior Product Manager to take charge of customer onboarding for the Crypto.com App and related product areas. Your primary focus will be optimizing the onboarding process, ensuring compliance with regulations, enhancing customer acquisition, and increasing the speed at which customers reach the platform's core products.
In this role, you will lead the onboarding journey while strategically balancing growth product and regulatory platform responsibilities. Your role will encompass managing various aspects such as KYC, account opening, activation, referral mechanisms, and facilitating trading processes. Additionally, within six months, you will manage onboarding-and-growth strategies and work on trading product enhancements.
Reporting to the Onboarding squad Lead, you will be responsible for running your roadmap autonomously, making decisions on prioritization, and determining strategies for implementation.
Core Responsibilities
Manage end-to-end customer onboarding processes, ensuring compliance with regulatory requirements and optimizing account opening, identity verification, KYC procedures, and platform functionalities.
Transform onboarding into a driver for growth by overseeing activation strategies, referral programs, user incentives, and enhancing the time-to-first-value metric.
Analyze and refine the onboarding funnel by identifying drop-off points, implementing interventions to improve completion rates and activation, and measuring effectiveness.
Expand onboarding capabilities to encompass multiple products and markets, ensuring a seamless user journey across different platforms and future product expansions.
Enhance trading functionalities by collaborating with the Trading team, connecting onboarding processes to initial trade experiences, and maintaining ongoing customer engagement.
Facilitate cross-functional collaboration with Engineering, Design, Compliance, Marketing, and Trading teams to align on priorities, dependencies, and decision-making pertaining to product launches.
Requirements
Proven experience managing consumer onboarding and growth strategies, demonstrating the ability to address and solve activation, referral, and time-to-value challenges successfully.
Previous involvement in implementing account opening or KYC processes within a regulated product environment, showcasing expertise in navigating compliance requirements without hindering user experience.
Experience in extending shared onboarding capabilities across various products or geographic markets, adapting user journeys while maintaining a cohesive onboarding experience.
Adequate knowledge of trading products to take ownership of trading-related tasks, showcasing a deep understanding of trading, brokerage, and investing concepts.
Demonstrated ability to function effectively as a senior individual contributor, managing multiple initiatives, making informed decisions, and executing tasks in ambiguous situations.
Preferred
Background in crypto trading, multi-asset products, prediction markets, or sports products, facilitating smoother integration into the company's diverse product offerings.
Experience in managing multi-market consumer products, enhancing onboarding and trading strategies across diverse regulatory environments and customer segments.
Why Join Us
Play a significant role in driving customer growth through optimized onboarding strategies.
Enjoy a wide scope of responsibilities from shaping KYC infrastructure to implementing growth mechanisms and driving trading activations.
Take ownership of your projects and collaborate directly with product leaders and teams.
Thrive in a dynamic product environment within the crypto, trading, and regulatory space, contributing to the continuous innovation and development of emerging technologies.
Life at [Company]
Empowerment for creative thinking and exploring new opportunities alongside a talented and supportive team.
Proactive and transformative work environment that encourages innovative solutions.
Opportunities for personal and professional growth, acquiring new skills and advancing your career within the company.
Supportive work culture focused on collaboration and mutual assistance among colleagues.
Unified team effort to achieve the ultimate company goal of making cryptocurrency accessible to all individuals.
Benefits
Competitive salary package
Comprehensive medical insurance coverage for employees and dependents
Generous annual leave entitlement including special occasions like birthdays and work anniversaries
Flexible work options, offering work-from-home or hybrid setups
Internal mobility program for career advancement
Exclusive work perks such as company-issued visa cards
About [Company]
Founded with a commitment to accelerating the adoption of cryptocurrency globally, [Company] serves millions of customers worldwide. The company is known for its focus on security, privacy, and compliance standards, empowering a new generation of innovators to create a fairer digital ecosystem.
[Company] is an equal opportunities employer promoting diversity and inclusion among its workforce. Personal data provided by candidates will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted for further steps in the recruitment process.
