Senior Product Marketing Manager, Core/Consumer

Looking to be part of a leading blockchain development team? Our team at Ava Labs simplifies the deployment of high-performance Web3 solutions using innovative technologies on Avalanche. Founded by Cornell computer scientists and collaborated with experts from Wall Street and Web3 pioneers, Ava Labs is reshaping the Web3 landscape. Join us to be part of a transformative journey to digitize global assets on an open, programmable blockchain platform.

RESPONSIBILITIES

• Quickly grasp the Avalanche network's intricacies while becoming proficient in its technologies, strategies, and target markets.
• Own all aspects of consumer products, including go-to-market strategies, briefs, etc.
• Ensure alignment of Product and Marketing team objectives, processes, and communications throughout various business units.
• Develop delivery strategies for product messaging, brand identity, market segmentation, and other marketing motions to boost product adoption.
• Collaborate with Marketing, Branding, Creative, BD, and Communications teams to create effective strategies, assets, and campaigns.
• Enhance channel growth and user acquisition tactics.
• Manage social media and content marketing strategies across different product suites and platforms.
• Support with daily marketing operations and tasks utilizing data science.
• Plan marketing campaigns across various platforms to enhance user acquisition.
• Represent the customers' voice while collaborating with Product, Engineering, and Leadership teams.
• Work with channel owners to define, execute, and optimize campaigns.
• Evaluate the efficacy of Product Marketing launches and campaigns.
• Ensure successful project delivery through collaboration with internal and external stakeholders.

REQUIREMENTS

• Bachelor’s degree or higher education qualification.
• At least 5 years of experience in technical Product Marketing Management.
• Strong sense of urgency and ownership.
• Proven track record of managing and delivering end-to-end product launches.
• Previous exposure to the blockchain/Web3 industry.
• Proficiency in messaging, positioning, and market segmentation for complex technologies.
• Experience with ICP analysis, competitive analysis strategies, and case studies.
• Ability to collaborate effectively with PMs and drive product roadmap advancements.
• Past involvement with startups, enterprise software, or consumer-facing software products.
• Familiarity with collaboration tools like Notion, Google Suite, or equivalents.
• Social Media proficiency, particularly in platforms like Discord and Twitter.
• Ability to collaborate with marketing, data science, and business teams.

PREFERRED QUALIFICATIONS

• Work experience in a fast-paced, high-growth startup environment.
• Expertise in target market research, messaging, and product launch strategies.
• Strong technical writing, organizational, verbal, and presentation skills.
• Background in developer relations, community and ecosystem development.
• Prior experience with dApp product launches.
• Knowledge of crypto wallets, layer 1 or 2 blockchains, or related technologies.
• Understanding of performance analytics.
• Familiarity with customer acquisition strategies across different channels (e.g., paid, SEO, social, web, email).
• Aptitude for influencing and building confidence with internal stakeholders.
• Strong mediation and negotiation capabilities.

Salary Range: $135,200 to $168,800

(**This is not a guarantee of compensation or salary; the final offer may vary based on factors like experience and location.)

WHY JOIN AVA LABS?

Joining Ava Labs means being part of an early-stage Web3 company with a global team of experts in diverse fields. We are deeply passionate about reshaping finance and decentralized applications in the Web3 sphere, and we have received backing from top investors and industry leaders. Be part of a groundbreaking technology with implications across various sectors like finance, gaming, investing, and more.

Ava Labs values diversity and is an Equal Opportunity Employer, making all employment decisions based on qualifications, merit, and business requirements without bias towards race, gender identity, religion, or other legally protected statuses.