Senior Social Media Manager

Status
San Francisco, USA
Full time
Remote
Compensation is not specified
Role
Social Media Manager
Description

Circle, a leading fintech company in the realm of the emerging digital economy, is revolutionizing the way value is transferred across the globe in sync with modern digital capabilities. This pioneering internet platform unlocks endless opportunities for accessible payments, trade, and markets that have the potential to spur global economic growth and improve inclusivity. Our infrastructure, including USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these advancements and seize the opportunities presented in the evolving landscape of finance and technology.

What You'll Be Part of:

At Circle, we prioritize transparency and efficiency in all aspects of our operations. Our growing global presence embraces the strengths of various jurisdictions and thrives on our core values of Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. Positioned in a remote work setting, our team fosters collaborative growth and innovation in an environment where diversity and fresh perspectives are celebrated.

Responsibilities:

Circle is in search of a dynamic and collaborative Senior Social Media Manager to play a pivotal role in engaging with our audience across organic social channels. Playing a crucial role in enhancing Circle's brand awareness and presence on social platforms, you will work alongside a diverse team to shape and execute our social media strategy.

Key Responsibilities:

  • Oversee all owned social media and content plans, with a focus on platforms like X, LinkedIn, and YouTube, while exploring new avenues for brand visibility.
  • Develop engaging and strategic content to drive audience engagement and participation.
  • Ensure consistent brand representation across social channels while optimizing content for maximum engagement.
  • Lead social media roadmap planning in collaboration with cross-functional teams and provide insights for other departments.
  • Identify and leverage the role of social media in new product launches, growth initiatives, and branding campaigns.
  • Contribute to the influencer marketing strategy to boost USDC awareness and brand engagement.
  • Play a vital role in establishing and implementing the social media strategy to meet marketing objectives and enhance brand relevance.
  • Manage external resources such as social freelancers or agencies as needed.
  • Analyze and report on the performance of organic social initiatives, leveraging insights to enhance future strategies.

Required Qualifications:

  • 8+ years of relevant experience in social media, Web3 marketing, content creation, social media analytics, or B2B consumer finance.
  • Deep expertise in organic social media and content creation with a strong understanding of consumer finance, Web3, and digital currencies.
  • Excellent communication skills, including presentation, writing, and copywriting abilities.
  • Experience in managing external resources such as freelancers, contractors, and agencies to scale operations.
  • Strong organizational skills, proactive mindset, and the ability to bring clarity to narratives, goals, and timelines.
  • Demonstrated eagerness to learn about advancements in digital currency and blockchain technologies.
  • Tech-savvy with proficiency in Slack, Apple MacOS, GSuite, Hubspot, and analytics tools.

Additional Information:

  • Position eligible for day-one PERM sponsorship for qualified applicants.
  • Compensation packages are designed based on a range of factors such as experience, skills, and company needs.
  • Compensation Range: $160,000 - $207,500
  • Annual Bonus Target: 17.5%
  • Benefits: Equity, medical, dental, vision, 401(k), discretionary vacation policy, 10 days of paid sick leave, and 11 paid holidays annually.
  • We are dedicated to fostering a diverse and inclusive workplace and are staunch supporters of equal opportunity employment. We do not discriminate based on various factors like race, religion, gender, or disability status.
Skills Required
Avatar
Circle
Company size
Not specified
Location
United States
Description
Not specified
Status

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Growth Manager

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Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
At Higgsfield, growth is about distribution and revenue, not branding or theory.
A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
This is a hands-on execution role. You will build, test, break, fix, and scale.
What You Will Do
Creator & Partner Growth
Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
 
Prioritize volume with intent — not spam
Important:
You are not managing Higgsfield’s own YouTube or social channels.
Your job is growth through external creators and their audiences.
YouTube Growth (Primary Focus)
Own YouTube as a distribution channel through creator collaborations
Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
Primary KPI:
Number of new unique creator videos generated per month
Analytics & Decision-Making
Build simple but effective models in Excel / Google Sheets
Estimate traffic, conversions, and revenue impact
Decide which creators, formats, and deals to scale or cut
Turn messy, incomplete data into clear execution decisions
Automation & Scale
Automate creator discovery, outreach, tracking, and reporting.
Build lightweight systems using tools like Sheets, Zapier, Apify, Instantly, CRMs, APIs, or scripts.
Reduce manual work and increase throughput.
Execution & Experimentation
Run fast experiments across platforms (YouTube, TikTok, Instagram, X).
Test formats, incentives, and deal structures.
Learn quickly and iterate.
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Who We’re Looking For
We’re looking for smart, high-energy— not perfect resumes.
You should have:
Strong English (spoken and written)
Strong communication and persuasion skills
Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
Russian is required. English is required.
Backgrounds that often do well:
Growth, partnerships, or business development
Sales or performance-driven marketing
Early startup operators or founders
Engineering or computer science backgrounds
Consulting, analytics, or finance with strong execution bias
A technical background is a plus, not a requirement.
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- All hires join formally at a junior level, regardless of prior experience
- Starting compensation is competitive and paid in USD
- Exceptional candidates with standout B2C or founding-level growth experience may be considered individually
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You receive a playbook and immediate ownership
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From week two, you are expected to operate independently
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No remote or hybrid setup
Full immersion into the team and product is essential
 
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Prefer strategy over execution
Avoid spreadsheets, metrics, or accountability
Need detailed step-by-step instructions
Are uncomfortable negotiating or pushing back
Expect predictable hours or a 9–5 schedule
Prefer low-intensity environments
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This is a high-intensity role with a non-standard schedule.
Workdays: Monday–Saturday (6 days per week)
The working day is aligned with global creators and partners and includes late hours - from 2 pm till 2 am Almaty time.
Expect a high workload and a fast execution pace
This role is best suited for candidates who:
Are comfortable working evenings and nights
Can sustain focus in a high-output environment
Are motivated by speed, ownership, and impact rather than fixed hours
This is not a 9–5 role, and the schedule should be considered carefully before applying.
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This is a fully on-site role based in Almaty, Kazakhstan.
Remote or hybrid work is not available
Candidates must be willing to relocate and work from the office full-time
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Assistance with travel to Almaty
Support during the initial relocation period
Help with legal and administrative setup as needed
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Full-time role. Please note: we will not consider candidates planning to combine this role with other jobs.
On-site role in Almaty office. 
Long-term growth opportunity — we are looking for candidates interested in learning, growing, and building with the team. A minimum 1.5+ year commitment is expected.
Salary discussed during the interview process, paid in USD
Application deadline: ASAP
Steps:
Submit an application form and attach your CV
Zoom interview with a Hire5 Recruiter
Practical home task
Zoom interview with the founder
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