Senior Social Media Manager
Company Overview:
Circle operates at the intersection of finance and technology and is pioneering solutions in the realm of digital transactions on a global scale. The company's foundational technology, including the blockchain-based digital dollar USDC, is revolutionizing the way value moves around the world, facilitating rapid and cost-effective transactions, and unlocking endless possibilities for enhancing economic prosperity and inclusivity.
What You'll be a Part of:
Circle values transparency, stability, speed, and efficiency in every aspect of its operations as it continues to expand into key global markets. The company's workforce embodies core values such as being Multistakeholder, Mindful, Driven by Excellence, and High Integrity. With a focus on teamwork and adaptability, Circle fosters an inclusive work environment that cultivates diverse perspectives, innovation, and collaboration.
Key Duties:
We are seeking a seasoned Senior Social Media Manager to lead our strategic engagement with diverse audiences via organic social platforms. This role entails curating engaging content tailored to various stakeholders, from enterprise clients to cryptocurrency industry players and everyday users. Collaborating closely with cross-functional teams, you will craft and execute innovative social media strategies to bolster global brand awareness and engagement.
Responsibilities Include:
- Developing and executing comprehensive social media and content plans for core platforms, supplemented by expansion onto emerging platforms.
- Creating compelling, original content that sparks audience interest, fosters engagement, and drives desired actions.
- Steering the visual representation of the brand across social channels to maximize engagement and maintain brand integrity.
- Managing the social media roadmap and collaborating across departments on channel execution, content scheduling, and strategic planning.
- Incorporating social media into product launches, expansion initiatives, and brand campaigns.
- Supporting influencer marketing efforts to enhance brand awareness and engagement.
- Contributing significantly to overarching social media strategies by aligning with marketing goals and enhancing audience relevance and interaction.
- Overseeing external resources, such as freelancers and agencies, to support social media efforts.
- Tracking, analyzing, and reporting on the performance of organic social media initiatives.
- Staying abreast of social trends, testing innovative content concepts, and leveraging insights for optimized performance.
Core Values:
- Multistakeholder: Demonstrate dedication to customers, shareholders, employees, and local communities.
- Mindful: Prioritize respect, active listening, and attention to detail in all interactions.
- Driven by Excellence: Pursue excellence relentlessly, set high standards, and strive for success without compromise.
- High Integrity: Uphold principles of open communication and high ethical standards, promoting honesty and transparency.
Qualifications:
- Experience: 8+ years in social media, content creation, Web3 marketing, or related fields.
- Expertise: Subject matter expertise in organic social media and content, with knowledge of consumer finance, Web3, and digital currency landscapes.
- Communication: Outstanding communication skills, including presentation, writing, and proficient copywriting abilities.
- Management: Experience in recruiting and overseeing external resources for scalable operations.
- Organization: Proven ability to excel in dynamic environments, establish clear narratives, goals, and timelines.
- Continuous Learning: Eagerness to explore the realm of digital currency and blockchain with a keen research aptitude.
- Tech Savvy: Familiarity with Slack, GSuite, Hubspot, and analytical tools, coupled with proficiency in Apple MacOS.
Additional Details:
- Eligibility for day-one PERM sponsorship for qualified candidates.
- Competitive compensation package based on experience, skills, and organizational requirements, including base pay, annual bonus, equity, and comprehensive benefits.
- Circle is an equal opportunity employer, committed to diversity and inclusion without discrimination based on race, religion, gender, sexual orientation, age, or other factors. Circle participates in the E-Verify Program in select locations according to legal requirements.
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