Chief Marketing Officer
Job Description:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Chief Marketing Officer (CMO) to manage the company’s marketing efforts and take the company’s brand to the next level as we expand and take a more active approach to global expansion.
As the head of marketing, your main duties will be to manage global marketing efforts for the group.
– Be responsible for all marketing efforts and create the overall marketing strategy for Bitcastle with clear objectives and measurable results.
– Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms.
– Develop and execute promotions and content for email and website marketing
– Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.
– Leverage insights from trend and information analysis to optimize advertising spend and performance based on goals.
– Other related tasks as assigned by the company as needed.
Requirements:
– Experience in all aspects of digital marketing, from organic marketing channels to advertising
– Experience as a CMO or in a similar strategic marketing leadership role
– Experience in cryptocurrency web advertising or digital marketing operations
– Has experience in creating banners, videos, etc.
Ideal Candidate:
– Has knowledge and interest in the world of cryptocurrency and blockchain
– Pays attention to detail and has the ability to perform work to a high standard
– Has the ability to work in a team environment, collaborate with others, and deal smoothly with a variety of stakeholders even in remote settings
– Has willingness to deliver results in a fast-paced environment
Korean Growth Lead
KOL Business Development
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency
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