Social Media & Content Manager

Binance is a prominent global blockchain ecosystem known for being home to the world’s largest cryptocurrency exchange in terms of trading volume and user base. Trusted by over 300 million individuals across 100+ countries, we prioritize industry-leading security, transparency in user funds, fast trading engine, deep liquidity, and a wide range of digital asset products. Our offerings span trading, finance, education, research, payments, institutional services, Web3 functionalities, and more. Through harnessing the potential of digital assets and blockchain technology, we aim to create an inclusive financial ecosystem that promotes financial accessibility worldwide.

We are looking for a dynamic and proactive Social Media & Content Manager to spearhead content creation and community engagement for Binance’s North Latam region. This position will involve crafting compelling organic content for key social media platforms such as Meta (Facebook & Instagram), YouTube, and TikTok, as well as overseeing growth and management of the regional blog. The ideal candidate should possess a flair for storytelling, a keen understanding of social media trends, and the ability to cultivate and sustain an active community within the crypto sphere.

Responsibilities:

• Develop, schedule, and publish captivating organic content suited for Meta, YouTube, TikTok, and other relevant social channels.
• Create and manage a content calendar that aligns with regional marketing initiatives and product launches.
• Cultivate and expand the North Latam social community by promoting engagement and fostering interactive participation.
• Generate high-quality blog content tailored for the North Latam region to educate, inform, and generate interest in Binance products and the crypto domain.
• Collaborate with marketing, design, and product teams to uphold content consistency and adherence to brand standards.
• Stay attuned to social media trends, updates on platforms, and competitors’ activities to ensure content remains fresh and relevant.
• Analyze performance metrics of content and gather community feedback to refine future content strategies.

Requirements:

• Minimum of 3 years’ experience managing social media content and community engagement, with a preference for backgrounds in the crypto, fintech, or tech sectors.
• Demonstrated track record in social media content management and community engagement, especially within the realms of crypto, fintech, or tech.
• Proficient in Meta platforms, YouTube, TikTok, and knowledge of best content practices for organic growth.
• Superior writing and storytelling abilities, including experience in crafting blog articles and social media posts.
• Demonstrated creativity and adaptability in developing engaging content and keeping up with evolving social media trends.
• Capable of working independently and collaboratively in a fast-paced environment.
• Familiarity with social media analytics tools and content management systems.
• Passion for cryptocurrencies, blockchain technology, and digital innovation.
• Fluent in English.

Why Binance:

• Contribute to shaping the future alongside the premier blockchain ecosystem globally.
• Collaborate with outstanding talent in a user-focused worldwide organization characterized by a flat structure.
• Engage in unique, high-paced projects with autonomy within an innovative setting.
• Grow within a results-oriented environment offering career advancement opportunities and continuous learning.
• Competitive compensation and benefits package.
• Work-from-home flexibility based on business team requirements.

Binance is dedicated to practicing equal opportunity employment, recognizing that diversity in the workforce is integral to our achievements. By submitting a job application, you confirm your acknowledgment and acceptance of our Candidate Privacy Notice.

We may utilize artificial intelligence (AI) tools to enhance parts of the recruitment process, such as application reviews, resume analyses, or responses assessments. While these tools aid our recruitment team, they do not supplant human judgment. Final hiring decisions are ultimately human-made. For more details on data processing, please contact us.