Social Media Strategist

Role Overview

Shakepay is in search of a dynamic Social Media Strategist to become a key member of our vibrant team. Take the lead in shaping our online presence, engaging our community, and strengthening our brand identity. If you are keen on breaking away from the ordinary and connecting with a community that embraces kindness, the potential of bitcoin, and a touch of boldness, we are eager to hear from you!

Responsibilities

• Develop strategic initiatives: Devise and execute a well-rounded social media strategy that aligns with our marketing objectives and brand identity.
• Generate content: Produce compelling and diverse content designed for different platforms, including visuals, videos, and text posts.
• Engage with the community: Cultivate and maintain relationships with our online community by interacting with comments, messages, and discussions.
• Analyze and report: Monitor, evaluate, and present performance metrics through analytics tools to drive continuous enhancement.
• Stay abreast of trends: Keep updated on industry trends, new technologies, and platform changes to keep our strategy current and efficient.
• Collaborate effectively: Collaborate closely with the marketing, design, product teams, and content creators to ensure consistent messaging across all communication channels.
• Manage campaigns: Strategize and implement social media campaigns to promote new features, products, and organizational initiatives.

Qualifications

• Minimum 5 years of experience in social media management, preferably in the tech or finance sectors.
• Sound knowledge of social media platforms, algorithms, and best practices.
• Outstanding written and verbal communication skills.
• Proficiency in social media management tools like Hootsuite and Buffer.
• Experience in community management and fostering online relationships.
• Willingness to work in EST hours with occasional community management check-ins as required.
• Bonus: Bachelor's degree in Marketing, Communications, or a related field.
• Bonus: Familiarity with cryptocurrency and blockchain technology.
• Bonus: Proficiency in graphic design tools such as Canva and Adobe Creative Suite.

Benefits

• Ownership stake: All employees receive stock options as part of their compensation package.
• Goal-oriented: Yearly salary evaluations.
• Health and wellness: Access to health and dental benefits and personal wellness spending accounts.
• Remote-friendly: Work from any location in Canada, with the option of using our offices in Montreal and Toronto.
• Professional development: $2,000 annual budget for courses, certifications, and training to support career advancement.
• Time off: 20 days of annual vacation and a $1,000 bonus if all vacation days are utilized.
• Parental leave: Receive up to 100% salary top-up for 18 weeks of parental leave.
• Team-building: Enjoy quarterly team-specific or company-wide offsite events for team bonding.

We recognize that potential is as valuable as experience. If you are eager to learn, expand your skills, and contribute to our mission, we encourage you to apply, regardless of your background or life experiences. Fluency in English is essential due to our platform serving English-speaking Canadians nationwide.