VP, Product Marketing and Strategy

Full time
Compensation is not specified
Product Marketing Manager


Circle is a pioneering financial technology company that is revolutionizing the world of digital transactions and payments. We operate at the forefront of the emerging internet of money, where value can be easily and quickly transferred globally, at a lower cost than traditional settlement systems. Our cutting-edge infrastructure, including our blockchain-based dollar known as USDC, allows businesses, institutions, and developers to harness the power of this new financial landscape.

What You'll Be a Part of:

As we continue to expand our presence globally, we value transparency and stability in everything we do. Our employees embody our company values - Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. We thrive in a remote environment, collaborating as a cohesive team empowered by collective strength. Our work environment is flexible and diverse, encouraging new ideas and ensuring that everyone has a voice.

What You'll Be Responsible For:

Join us as a skilled Product Marketing and Strategy leader, working cross-functionally to drive strategic Go-To-Market (GTM) initiatives for our products and services. As part of the GTM focus, you will be involved in crucial areas such as pricing, packaging, positioning, competitive analysis, product launches, assessing global product-market fit, and more. Our offerings cater to the consumer, developer, and enterprise sectors, creating an ecosystem that requires seamless integration. Reporting directly to the Chief Product Officer, you will collaborate with key stakeholders, primarily the Business and Marketing teams, to achieve our GTM goals and foster growth for our ecosystem projects. Taking a hands-on approach, you will interface with prospects, customers, and partners to understand their needs and ensure product-market fit. In addition to managing a team of Product Marketing Managers, Growth Managers, and Strategy leads, your success will hinge on your ability to navigate complex program areas, engage cross-functional teams, and adapt to evolving circumstances.

What You'll Work On:

  • Engage with ecosystem members to identify pain points, needs, and feedback.
  • Collaborate with Business and Marketing teams to create and execute GTM plans for all products and services.
  • Develop strategies for country-specific growth plans and developer programs.
  • Collaborate with product strategy leads on market intelligence initiatives.
  • Represent Circle as a thought leader with external stakeholders.
  • Lead, manage, and develop a team of Product Marketing Managers and Strategy Leads.
  • Collaborate cross-functionally to drive GTM and growth strategies.
  • Establish product goals, metrics, and KPIs.

Our Core Values:

Our values serve as guiding principles, and you will embody them:

  • Multistakeholder: Committed to our customers, shareholders, employees, and local communities.
  • Mindful: Respectful, attentive, and detail-oriented.
  • Driven by Excellence: Passionate about our mission and relentlessly pursuing excellence.
  • High Integrity: Emphasizing open and honest communication, with high moral and ethical standards.

What You'll Bring to Circle:

  • 15+ years of progressive product marketing and strategy experience in consumer, developer, and enterprise companies.
  • 7+ years in executive, managerial, or leadership roles.
  • 3+ years of international growth experience in products and services.
  • 3+ years of experience working on developer initiatives.
  • Strong leadership and motivational skills, with a focus on accountability and high performance.
  • Excellent communication and collaboration abilities, both internally and externally.
  • Attention to detail, commitment to continuous improvement, and ability to deliver products rapidly.
  • Entrepreneurial mindset, resilient and adaptable, thriving in ambiguous and fast-changing environments.
  • Comfortable with Slack, Apple's MacOS, and G Suite.

Additional Information:

  • This position may offer PERM sponsorship for eligible candidates on day one.
  • Compensation will be determined based on factors such as experience and qualifications.
  • Total compensation package includes equity, benefits, medical/dental/vision coverage, and a 401(k) plan.
  • Circle has a discretionary vacation policy, as well as paid sick leave and holidays.

Circle is an equal opportunity employer, promoting diversity and inclusion. We value all qualified applicants and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also adhere to the E-Verify Program in certain locations, as required by law. #LI-Remote

Skills Required
Company size
Not specified
United States
We believe in a future where digital dollars work securely around the world to create a more prosperous global economy for everyone.

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