4. Growth Product Manager

We are in search of a professional with approximately 3 years of experience as a Growth Product Manager to spearhead user research, product enhancement, and strategic growth projects. This role involves analyzing a blend of qualitative and quantitative data, crafting and conducting research activities, and devising data-informed strategies for bolstering user retention and engagement. As a key member of our dynamic team, your efforts will play a pivotal role in shaping the product experience and facilitating data-driven decision-making.

Responsibilities:

• User Research Design and Implementation

• Plan and execute user interviews, surveys, and feedback collection methods to acquire qualitative insights, comprehend user requirements, motivations, and pain points.

• Develop targeted user testing to solicit valuable feedback from specific user segments or feature sets.

• Data Compilation and Analysis

• Define essential data metrics and an analytical structure to ensure the precision and completeness of product and user data.

• Analyze user actions and preferences using a blend of quantitative data (e.g., usage data, conversion rates) and qualitative insights.

• Utilize fundamental analytics tools (e.g., Google Analytics, Mixpanel) for data gathering and analysis to pinpoint key user experience issues.

• Strategy Formulation for Optimization

• Formulate practical product optimization strategies based on user research discoveries and behavioral data, such as feature refinements, UI enhancements, and onboarding flow enhancements.

• Recognize prime avenues for product enhancements and bolster the product team with data-backed insights to boost user retention and engagement.

• User Testing and Feedback Collection

• Regularly conduct user tests and accumulate feedback to authenticate optimization strategies.

• Monitor core progression indicators (e.g., retention rates, conversion rates) and adapt product strategies continuously guided by data insights.

• Cross-Functional Cooperation

• Work closely with product managers, designers, and engineers to translate research insights and feedback into actionable product enhancements.

• Relay user requirements and insights to the product development unit to ensure product design resonates with user expectations and demands.

Requirements:

• Fluent in Mandarin for verbal communication (written proficiency not mandatory)
• Experience in a rapidly-growing startup
• Knowledge of growth hacking strategies and growth loops.
• Fundamental grasp of UX/UI principles and user-centric design.
• Bachelor’s degree in business, marketing, data science, or a related realm.
• Demonstrated experience (3+ years) in growth product management, product management, or an associated position, preferably within a startup or tech environment.
• Profound analytical capabilities with a data-driven decision-making approach.
• Proficiency with A/B testing, growth metrics, and data analysis tools (e.g., Google Analytics, Mixpanel, SQL).
• Familiarity with qualitative research methods encompassing user interviews and surveys.
• Exceptional communication competencies and adeptness at effective team collaboration.
• Proficiency in creative problem-solving, adaptability, and a mindset geared towards growth.
• Passion for comprehending user behavior and translating insights into meaningful product changes.