ASO & GTM Lead (Go-To-Market)
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We are in need of an experienced ASO & GTM Lead with a strong background in user acquisition, localization strategies, app store optimization, and digital marketing channels. The ideal candidate will be responsible for developing and executing innovative strategies to enhance app visibility and drive user acquisition globally.
Responsibilities
ASO Strategy Development:
Create and implement ASO strategies to enhance app visibility and ranking worldwide.
Conduct keyword research, competitor analysis, and market trend analysis to optimize app metadata.
Implement localization strategies to tailor app content for different markets and languages.
GTM Planning and Execution:
Plan and execute go-to-market strategies for new app launches in diverse markets.
Collaborate with local teams and agencies to create targeted marketing campaigns.
Utilize various marketing channels for user acquisition and increased app downloads.
User Acquisition Optimization:
Optimize landing pages for improved user acquisition conversion rates.
Analyze app store data and user feedback to enhance user acquisition strategies continuously.
Collaborate with internal teams and partners to identify growth opportunities for user acquisition.
Performance Monitoring and Reporting:
Track and analyze key performance metrics related to ASO and user acquisition efforts.
Provide regular reports to evaluate strategy effectiveness and suggest improvements.
Stay up-to-date on industry trends to remain competitive in the market.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing.
- Proven track record in improving app rankings and driving user acquisition through ASO strategies.
- Proficiency in localization strategies and global market app content optimization.
- Strong understanding of organic and non-organic digital marketing channels.
- Excellent analytical skills for data interpretation and decision-making.
- Experience in cross-functional collaboration and project management.
- Exceptional communication and problem-solving skills.
- Ability to think creatively and provide hands-on leadership.
Life at the Company:
Work in an environment that encourages innovative solutions and personal/professional growth. Opportunities for skill development and internal mobility. Collaborative work culture with supportive colleagues. Join a cohesive team working towards the ultimate goal of making cryptocurrency accessible to all.
Benefits:
Competitive salary and comprehensive medical insurance. Generous annual leave entitlement. Flexible work hours and remote work options. Internal mobility program for career advancement. Company perks such as provided visa card.
About the Company:
Founded in 2016, the Company is a rapidly growing global cryptocurrency platform serving millions of customers. Committed to accelerating cryptocurrency adoption through innovation, the Company aims to create a fairer and more equitable digital ecosystem.
The Company is an equal opportunity employer, valuing diversity and inclusion in its workforce.
Applicants' personal data will be used solely for recruitment purposes.
