ASO & GTM Lead (Go-To-Market)
We are looking for an experienced ASO & GTM Lead to drive our go-to-market strategies and enhance our app store presence to increase user acquisition. The ideal candidate should have a strong background in user acquisition, localization tactics, and app store optimization methodologies. This role requires a comprehensive understanding of both organic and non-organic digital marketing channels to effectively launch and expand our apps in global markets.
Key Responsibilities
ASO (App Store Optimization) Strategy Development:
- Formulate and execute ASO strategies to boost app visibility and global rankings.
- Perform keyword research, competitor analysis, and market trend assessments for optimal app metadata and improved search discoverability.
- Implement localization strategies to customize app content for diverse markets and languages, fostering higher engagement and app downloads.
GTM Planning and Execution:
- Lead go-to-market planning for new app launches across various markets.
- Collaborate with local teams and agencies to create tailored marketing content and campaigns.
- Utilize organic and non-organic marketing channels to drive user acquisition and increase app downloads.
User Acquisition Optimization:
- Employ strategies for landing page optimization to enhance user acquisition conversion rates.
- Analyze app store data and user feedback to refine user acquisition strategies continuously.
- Collaborate with internal teams and external partners to identify opportunities for user acquisition growth.
Performance Monitoring and Reporting:
- Track and analyze key performance metrics related to ASO and user acquisition activities.
- Compile regular reports to evaluate the effectiveness of strategies and suggest enhancements.
- Stay informed about industry trends and best practices to remain competitive in the market.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Demonstrated success in enhancing app rankings and driving user acquisition through ASO strategies.
- Expertise in localization strategies and optimizing app content for global markets.
- Strong knowledge of organic and non-organic digital marketing channels, such as SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the capacity to derive insights from data for decision-making.
- Experience collaborating cross-functionally with internal teams and external agencies.
- Outstanding communication, project management, creative thinking, and problem-solving skills.
- Hands-on leadership experience.
Benefits
- Competitive salary.
- Comprehensive medical insurance package with coverage extension for dependents.
- Generous annual leave entitlement including birthday and work anniversary leave.
- Flexible work arrangements and hybrid or remote setups.
- Internal mobility program offering diverse career opportunities.
- Work perks including a crypto.com visa card upon joining.
About the Company
Founded in 2016, Crypto.com serves over 80 million customers and is the world's fastest-growing global cryptocurrency platform. The company is dedicated to accelerating cryptocurrency adoption through innovation and empowering the next generation of entrepreneurs and creators. Crypto.com values diversity and inclusion and seeks individuals with varied backgrounds, perspectives, and skills to enhance its team.
