ASO & GTM Lead (Go-To-Market)

The company is looking for a dynamic ASO & GTM Lead with a proven track record to oversee go-to-market strategies and enhance app store performance to attract more users. The ideal candidate should have a strong background in user acquisition, localization tactics, and app store optimization. This position demands a deep understanding of organic and non-organic digital marketing platforms to successfully introduce and expand apps in various markets globally.

Main Responsibilities

• ASO (App Store Optimisation) Strategy Development:

• Devise and execute comprehensive ASO strategies to boost app visibility and ranking worldwide.

• Carry out keyword research, competitor evaluations, and market trend analysis to optimize app metadata and improve search visibility.

• Implement localization plans to customize app content for diverse markets and languages, increasing engagement and downloads.

• GTM Planning and Execution:

• Lead GTM planning and execution for new app introductions in different markets.

• Collaborate with local teams and agencies to create tailored marketing content and campaigns.

• Utilize both organic and non-organic marketing methods to drive user acquisition and increase app installations.

• User Acquisition Optimization:

• Apply landing page optimization strategies to enhance user acquisition conversion rates.

• Analyze app store data and user input to continuously refine and enhance user acquisition strategies.

• Collaborate with internal departments and external partners to identify potential growth opportunities for user acquisition.

• Monitoring Performance and Reporting:

• Monitor and analyze key performance indicators related to ASO and user acquisition efforts.

• Regularly produce reports to evaluate strategy effectiveness and suggest improvements.

• Stay updated on industry trends and best practices to remain competitive in the market.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
• Demonstrated success in enhancing app rankings and driving user acquisition through ASO strategies.
• Experience in localization strategies and optimizing app content for global markets.
• Solid understanding of organic and non-organic digital marketing channels such as SEO, SEM, social media, and influencer marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in cross-functional collaboration with internal teams and external agencies.
• Outstanding communication and project management skills.
• Innovative thinking and problem-solving capabilities.
• Hands-on leadership approach.

Life at the Company

• Encouraged to explore new opportunities while collaborating with a talented and supportive team.
• Engaging work environment that challenges employees to innovate and find solutions.
• Focus on developing new skill-sets for personal and professional growth.
• Supportive work culture with colleagues who are eager to assist each other.
• One cohesive team striving towards a common goal of cryptocurrency accessibility for all.

Benefits

• Competitive salary.
• Comprehensive medical insurance with coverage extensions for dependents.
• Generous annual leave entitlement including special occasions like birthdays and work anniversaries.
• Flexibility in work arrangements with options for hybrid or remote setups.
• Opportunities for career progression through internal mobility programs.
• Work perks include a crypto.com visa card upon joining.

About the Company

Founded in 2016, the company serves over 80 million customers globally as the fastest-growing cryptocurrency platform. Their mission is to make cryptocurrency accessible to everyone through innovation and empowerment. Committed to security, privacy, and compliance, the company accelerates cryptocurrency adoption to build a fairer and more equitable digital ecosystem.